Content Marketing News Page 6

  • The One Thing Content Marketers Love And Hate More Than Writing [Rose-Colored Glasses]

    If you have a love-hate relationship with the technology you use every day, don't give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn't working – and what you need. Continue reading → Continue reading The One Thing Content Marketers Love And Hate More Than Writing [Rose-Colored Glasses]

    April 22 Content Marketing | contentmarketinginstitute.com
  • The Typical Approach To B2C Content Marketing Drives Minimal Business Value. Here’s Why And How To Fix It.

    In 2020, we wrote a detailed case study on how we grew a B2C blog to 70,000 pageviews in 14 months. In that post, we discussed the content strategy we used—along with data on the rankings, leads, and traffic results we achieved for them. In contrast to that article—which told the story of our content strategy […] Continue reading The Typical Approach To B2C Content Marketing Drives Minimal Business Value. Here’s Why And How To Fix It.

    April 21 Content Marketing | growandconvert.com
  • The 5 Things Every (Great) Marketing Story Needs

    Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories... Continue Reading The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger. Continue reading The 5 Things Every (Great) Marketing Story Needs

    April 21 Content Marketing | copyblogger.com
  • Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice

    This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics. Continue reading → Continue reading Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice

    April 21 Content Marketing | contentmarketinginstitute.com
  • How To Use Agile Marketing For A More Productive (and Happier) Content Team

    Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started. Continue reading → Continue reading How To Use Agile Marketing For A More Productive (and Happier) Content Team

    April 20 Content Marketing | contentmarketinginstitute.com
  • How To Bring Big Word-of-Mouth Content To Your Marketing

    Every customer has the potential to alter perceptions of your business positively or negatively. When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team. Continue reading → Continue reading How To Bring Big Word-of-Mouth Content To Your Marketing

    April 19 Content Marketing | contentmarketinginstitute.com
  • 5 Ideas To Make Your Content Accessible To All

    Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen. Continue reading → Continue reading 5 Ideas To Make Your Content Accessible To All

    April 18 Content Marketing | contentmarketinginstitute.com
  • For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]

    Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn. Continue reading → Continue reading For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]

    April 15 Content Marketing | contentmarketinginstitute.com
  • Marketing Ethics: Selling Doesn’t Have To Be Sleazy (5 Real-World Examples)

    During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never... Continue Reading The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger. Continue reading Marketing Ethics: Selling Doesn’t Have To Be Sleazy (5 Real-World Examples)

    April 14 Content Marketing | copyblogger.com
  • How To Make Paid Content Promotion Pay Off For Your Content Marketing

    Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading → Continue reading How To Make Paid Content Promotion Pay Off For Your Content Marketing

    April 14 Content Marketing | contentmarketinginstitute.com