Content Marketing News Feed

  • Posted: April 27 2020 @ 18:02 | From:

    Scaling A Digital Agency: The Tactics CPC Strategy Used To Grow During An Economic Downturn

    For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […] The post... Read more

  • Posted: April 17 2020 @ 14:01 | From:

    How To Communicate With Your Customers During The COVID-19 Crisis

      The worldwide panic of coronavirus is leaving big and small brands wondering what happens next and the best way to communicate with customers. Here are a few ways to win your customers’ trust during these crazy times: Use Your Site Creating a public update on your corporate blog describing how you... Read more

  • Posted: April 9 2020 @ 12:01 | From:

    B2B Content Marketing Trends To Watch In 2020

    Change is in the air for B2B content marketing, as B2B brands begin to invest more resources in content strategy. Keep an eye out for these trends in 2018. The post B2B Content Marketing Trends to Watch in 2020 appeared first on Content Marketing Consulting and Social Media Strategy. Read more

  • Posted: March 16 2020 @ 20:09 | From:

    SaaS Content Strategy: How We Scaled Leadfeeder’s Signups To Over 200/month

    We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month. The post SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month appeared first on Grow and Convert. Read more

  • Posted: February 14 2020 @ 16:53 | From:

    Does Content Marketing Make Sense For Early Stage Companies? Our Thoughts.

    We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is... Read more

  • Posted: January 7 2020 @ 22:58 | From:

    Content Distribution Strategy: Why We’re Doubling Down On Paid Promotion And SEO

    We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). The post Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO appeared first on Grow and Convert. Read more

  • Posted: October 17 2019 @ 0:19 | From:

    The Detail Principle For Writing Good Blog Posts

    Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read c... Read more

  • Posted: August 30 2019 @ 13:59 | From:

    How Long Does It Take For Content Marketing To Work? A Case Study.

    One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” We answer this question through multiple case studies. The post How Long Does It Take for Content Marketing to Work? A Case Study. appeared first on Grow and Convert. Read more

  • Posted: June 21 2019 @ 16:28 | From:

    Positioning Case Study: How We Created A Premium Content Marketing Service

    Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-market... Read more

  • Posted: April 29 2019 @ 23:01 | From:

    Why Your Content Needs “Originality Nuggets” To Be Effective

    We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinio... Read more