Digital Marketing News

  • Today Posted: January 27 2021 @ 10:00 | From: www.blog.google

    GSEC Dublin: A Content Responsibility Center For Europe

    Protecting people from harmful content and making our products safer for everyone is core to the work of many different teams across Google and YouTube. When it comes to the content on our platforms, we have a responsibility to safeguard the people and businesses using our products, and to do so wit... Read more

  • Today Posted: January 27 2021 @ 9:30 | From: www.marketingcharts.com

    Many Marketers Are Under More Pressure Than Ever To Prove Effectiveness Of Ad Spend

    Since the events of 2020, more than 4 in 10 marketers are having to justify expenses that were never questioned before. This is according to a recent report [download page] from The Trade Desk. The pandemic has affected every industry in a variety of ways, but the 200 companies surveyed indicate how... Read more

  • Today Posted: January 27 2021 @ 9:14 | From: www.marketingdive.com

    Hellmann's Super Bowl Debut Enlists Amy Schumer To Address Food Waste

    The Unilever brand joins a growing group of Super Bowl newcomers that have seen higher sales during the pandemic and want to showcase a commitment to social responsibility. Read more

  • Today Posted: January 27 2021 @ 9:00 | From: www.marketingcharts.com

    First-Party Data Takes On Key Role As Companies Account For New Data Restrictions

    More than half (52%) of marketers have the goal of collecting more first-party data as part of their efforts to deal with increasing data restrictions, according to Merkle’s Customer Engagement Report [download page] for 2021. The report reveals how prepared marketers feel for a changing privacy lan... Read more

  • Today Posted: January 27 2021 @ 9:00 | From: www.crazyegg.com

    Project Management Jobs

    Organizations seem to have finally woken up to project management’s crucial role in closing projects successfully. Project managers are in high demand in virtually all industries, and the career trajectory is looking great for the coming decades.  What does project management entail? What do I need... Read more

  • Today Posted: January 27 2021 @ 8:30 | From: www.digitalinformationworld.com

    2021 Is Likely To See A 6.2 Percent Growth In Global Spending In The Information Technology Sector

    Research agency, Gartner has recently provided some estimates about the total expected IT spending around the world, and the figures are a little astounding, if not completely unexpected.The 2020 coronavirus pandemic brought on some changes in the way the world functions. Owing to the necessary soci... Read more

  • Today Posted: January 27 2021 @ 8:00 | From: www.blog.google

    How Newsrooms Can Build New Audiences Through Video

    For the past year, I’ve led VidSpark, a Google News Initiative partnership with The Poynter Institute helping local news publishers bolster their social media video strategy. Our work aims to help newsrooms better connect with Gen Z viewers in order to maintain their relevance well into the future.W... Read more

  • Today Posted: January 27 2021 @ 7:26 | From: www.digitalinformationworld.com

    A Beginner’s Guide To Housing Types In The USA

    Whether you are a first-time buyer or a seasoned property developer, property investments are a big decision. There’s no doubt it’s become harder to get on the property ladder. As market prices have gradually risen, investing in property has become one of the safest ways of protecting your financial... Read more

  • Today Posted: January 27 2021 @ 6:26 | From: www.digitalinformationworld.com

    Facebook Is Giving Academic Researchers Access To Its Political Advertising Data

    Facebook is playing a vital role in the transparency of elections, because this will not only good for the people, but this will also make an impact on the companies. Therefore, Facebook has decided to give academic researchers access to a political advertisement through its platform. The researcher... Read more

  • Today Posted: January 27 2021 @ 4:29 | From: www.digitalinformationworld.com

    Google Chrome Is Trying To Build More Private Web Through An Open Standard; Therefore, Its Engineers Are Testing The FLoC Algorithm To Replace The 3rd-party Cookies Which Are Used For Ads

    Google has called 2021 a year of testing, therefore, Google is making different testing such as Privacy Sandbox to build more private web by an open standard. This will help the developers to create a kind of web which is more private so that the data of its users will be safe, and the users will ha... Read more