Digital Marketing News Feed

  • July 2 2020 4:04

    Today Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade

    Currently in an experimental phase, Tastemade is the first publisher to sign on and the brand that is funding this ad experiment is corn chip snack Fritos. The post Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade appeared first on Digiday.

  • July 2 2020 4:03

    Today ‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting

    The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM)...

  • July 2 2020 4:01

    Today As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue

    "We were told as publishers that resellers were so important, but no [publisher] has communicated to me they removed resellers and lost X% lift." The post As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue appeared first on Di...

  • July 2 2020 4:00

    Today The Facebook ad boycott could help publishers swing the pendulum back to context

    Publishers have a golden opportunity to shift thinking around the role context, broadly defined, should play in advertising. The post The Facebook ad boycott could help publishers swing the pendulum back to context appeared first on Digiday.

  • July 1 2020 17:55

    CCPA enforcement starts now and most companies are ready

    Unprepared for CCPA? Here is what you need to know and do — now. Please visit Marketing Land for the full article.

  • July 1 2020 15:54

    Facebook Ads boycott: What will be the measure of success?

    Claiming the advertiser boycott as a success or failure likely won’t be clear cut. Please visit Marketing Land for the full article.

  • July 1 2020 15:03

    The 5 Top Attacks Made On Ecommerce Sites

    One of the more startling statistics with respect to COVID-19 and the lockdowns is the dramatic increase in e-commerce activity: COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Total online spending in May hit $82.5 billion, up 77% year-over-...

  • July 1 2020 14:09

    Gartner: CMOs prioritize brand strategy amid budget cuts

    Fifty-nine percent of CMOs predict their marketing budgets will lift in 2021, an outlook Gartner warns may be too optimistic during the pandemic.

  • July 1 2020 14:05

    New Balance celebrates soccer subcultures in YouTube docuseries

    The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.

  • July 1 2020 13:32

    Netflix strengthens c-suite with Bozoma Saint John as new CMO

    Saint John joins the video streaming site at a time when video streaming has gained viewers but expects an uncertain future.

  • July 1 2020 13:30

    How Do People Want Brands to Support the Racial Justice Movement?

    Although struggles for racial justice and equality have been long-standing in the US, the current Black Lives Matter and associated demonstrations (the largest in the US’ history) have bolstered the national discussion about racial justice. What role, if any, do brands play in all of this – and what...

  • July 1 2020 13:00

    TikTok Engagement Among Kids Surges During the Pandemic

    Compared with 2019, the average time spent per day by children (ages 4-15) in the US on social media apps almost doubled in 2020 across all major platforms. Of the apps studied in a recent report [pdf] from Qustodio, TikTok made standout gains in overtaking popular platforms such as Instagram and Yo...

  • July 1 2020 7:59

    Best VPS Hosting Services

    VPS (virtual private server) hosting takes your websites to the next level. New and smaller websites typically use shared hosting — where you share an entire server with other websites. This limits the amount your site can scale. With VPS hosting, you’re still sharing a physical server with other we...

  • July 1 2020 4:05

    As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram

    To get a sense of how much advertisers are pulling back from Facebook, Digiday reached out to ad-tracking firm Pathmatics. The company provided estimates for how much advertisers spent on the platform during July 2019 as well as from July 2019 to 2020. The post As Facebook boycott continues, here’s...

  • July 1 2020 4:04

    How the future of TV and streaming has been reshaped so far by 2020

    The first half of 2020 saw streaming viewership surge, the remaking of TV's upfront market, production shut down and Quibi's debut. The post How the future of TV and streaming has been reshaped so far by 2020 appeared first on Digiday.

  • July 1 2020 4:03

    Patagonia: Boycotting Facebook ads will lead to an ‘even more thoughtful approach’ to its ad buying

    Patagonia has pulled all paid ads from Facebook and Instagram until at least the end of July. The boycott will extend if the advertiser has seen three specific changes to how the social network handles hate speech. The post Patagonia: Boycotting Facebook ads will lead to an ‘even more thoughtful ap...

  • July 1 2020 4:02

    How Substack has spawned a new class of newsletter entrepreneurs

    As the media ecosystem contracts amid coronavirus, Substack has been thrust into an uncomfortable role — that of a savior. The post How Substack has spawned a new class of newsletter entrepreneurs appeared first on Digiday.

  • July 1 2020 4:01

    Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times

    Ad refreshing, especially automatic ad refreshing, carries a stigma since publishers historically used it to prioritize revenue over user experience. The post Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times appeared first on Digiday.

  • June 30 2020 15:25

    Replay: Addressing diversity recruitment and retainment in agencies and marketing teams

    How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices. Please visit Marketing Land for the full article.

  • June 30 2020 15:22

    Usage of voice has plateaued — for now

    Compared with past growth, 2020 survey data show flat-to-declining usage. Please visit Marketing Land for the full article.

  • June 30 2020 14:40

    Lululemon snaps up at-home workout platform Mirror for $500M

    Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.

  • June 30 2020 14:32

    Facebook has a PR problem, not a long-term revenue problem

    Many brands rely on Facebook to reach their audiences Please visit Marketing Land for the full article.

  • June 30 2020 14:09

    What to look at when considering a Digital Asset Management platform

    What do all DAMs do, and what are the points of differentiation between them? Please visit Marketing Land for the full article.

  • June 30 2020 13:55

    The State of CRM Data Management

    Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study’s participants rate their overall CRM data qualit...

  • June 30 2020 13:40

    Marketers' Facebook boycotts are just the 1st step toward change

    Ambitious pledges from companies like Unilever have the opportunity to spur real changes at Facebook and elsewhere. Stopping paid advertising is only one part of the solution, analysts said.

  • June 30 2020 13:30

    Pop-Ups Frustrate More Consumers Than Any Other Online Annoyance

    All brands want to create digital experiences that are functional and enjoyable for the consumer. However, this isn’t always fully achieved. In a recent study [slideshare] by Adobe, consumers shared the experiences that frustrate them most when engaging with digital content. Below are the three most...

  • June 30 2020 13:00

    E-Commerce Share of CPG Category Sales Grows During COVID-19

    Although CPG e-commerce’s share of total CPG sales has been growing in recent years, historically, e-commerce has only accounted for a small fraction of total CPG sales. That said, during the COVID-19 pandemic, certain CPG categories have seen significant growth in e-commerce sales, per a report [do...

  • June 30 2020 12:37

    Amazon's brand value tops $400B, while TikTok debuts on top 100

    Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.

  • June 30 2020 12:35

    Bud Light teams with fashion stylist Darryl Brown's Midwest Kids brand for capsule collection

    By partnering with Kayne West's former stylist, the AB InBev beer is creating a new lure to draw consumers to its e-commerce site.

  • June 30 2020 7:40

    Soapbox: It’s clear the era of traditional mass messaging is over

    We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Please visit Marketing Land for the full article.

  • June 30 2020 4:02

    ‘Being Black, you have to work twice as hard’: Inside Bleacher Report’s staff revolt that toppled a CEO

    The disparity between Bleacher Report's mostly white leadership and its Black employees has reached a breaking point. The post ‘Being Black, you have to work twice as hard’: Inside Bleacher Report’s staff revolt that toppled a CEO appeared first on Digiday.

  • June 29 2020 18:07

    Best POS Systems

    The best POS system is Square. To find out why — or check out our other suggestions — read our reviews below.  As a business owner, you need a good way to accept payments from your customers. That’s why you need a good POS system. These systems give your business flexibility when it comes to […] The...

  • June 29 2020 14:35

    July boycott: Marketing without Facebook Ads

    Alternative media plan considerations for businesses participating in #StopHateForProfit. Please visit Marketing Land for the full article.

  • June 29 2020 14:10

    Burger King hires Ellie Doty as first-ever North American CMO

    Formerly CMO of Chili's, her new job comes as the CMO role returns to prominence as brands look to navigate the next stage of the COVID-19 economy.

  • June 29 2020 14:08

    Google positioned to dominate the ‘O2O economy’

    Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Please visit Marketing Land for the full article.

  • June 29 2020 14:02

    Google expands organic Surfaces across Google inventory to Search

    Plus, some early stats on the effect of free listings in Google Shopping. Please visit Marketing Land for the full article.

  • June 29 2020 14:01

    Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands

    Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch doesn't plan to participate in the boycott "as of now," per reports.

  • June 29 2020 13:35

    Beverage makers disproportionately market sugary beverages to Black, Hispanic youth

    Total sugary drink advertising expenditures increased 41% in 2018 as compared to 2013, according to a study from the Rudd Center for Food Policy & Obesity at the University of Connecticut.

  • June 29 2020 12:32

    Data Hub: Coronavirus and Marketing [Updated]

    Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continu...

  • June 29 2020 12:32

    What Will the Evolution of Sales and Marketing Alignment Look Like in the Next Year?

    Much has been said about the benefits of aligning sales and marketing teams, as well as the many challenges that organizations can face when trying to achieve it. A new report [download page] from InsideView looks into what’s stopping companies from taking key steps towards alignment, in light of 20...

  • June 26 2020 13:30

    Which Recommendation Types Do Consumers Find Most Compelling?

    Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization. A recent report [slideshare] from Adobe finds that consumers are split on whether personalized recommendations are w...

  • June 26 2020 13:00

    Half of Marketers and Advertisers Think All Future Live Events Will Have a Virtual Dimension

    The future of in-person business has become uncertain since the outbreak of COVID-19 and the necessity of social distancing. In light of this, a recent report [download page] from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person b...

  • June 26 2020 12:20

    Understanding Address Parsing, Standardization, and Delivery Verification APIs

    Prior to working online, I worked for a decade in the newspaper and direct mail industries. Because mailing or delivering a physical marketing communication was so expensive, we were extremely careful about data cleanliness. We wanted one piece per household, never more. If we delivered a bunch of t...

  • June 25 2020 21:23

    How To Setup A Simple 5-Step Online Sales Funnel

    Within the last few months, many businesses shifted to online marketing because of COVID-19. This left many organizations and small businesses scrambling to come up with effective digital marketing strategies, especially those companies that relied predominantly on sales through their brick-and-mort...

  • June 25 2020 13:30

    4 in 10 US Adults Watch Video on A Connected TV Device Every Day

    The number of TV households in the US with an internet-connected TV (CTV) device continues to rise, as other research has likewise found. A full 80% of US TV households now have at least one CTV device, up from 74% in both 2018 and 2019, per data from Leichtman Research Group (LRG). Along with the…...

  • June 25 2020 13:01

    Extending Digital Reach in a Mobile-first, Post-Cookie World

    As consumer behavior continues to move dramatically toward mobile devices, brand marketers have correspondingly shifted their focus toward mobile marketing strategies. And, since consumers largely use apps on their smart phones, it’s not surprising that in-app advertising commands the lion’s share o...

  • June 24 2020 20:36

    Best Cloud Storage Services

    The best cloud storage service is Google Drive. For a more in-depth look at the best cloud storage services, check out reviews of our five favorites below.  Looking for a way to save room in your office?  Or maybe you want to be able to access files remotely?  Or maybe you just need a place […] The...

  • June 24 2020 18:17

    Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

    The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketin...

  • June 24 2020 16:23

    Top Instagram Updates in 2020 – June Edition

    Happy June, everyone! We’re nearly halfway through a year that has brought us an enormous amount of new features and great Instagram updates. This month, of course, is no different. Even in spite of all the craziness happening in the world, Instagram has delivered yet again with a handful of new fea...

  • June 24 2020 13:00

    New ways to put your customers first and achieve your marketing objectives

    Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things done.How can brands lend a hand? We believe ther...

  • June 23 2020 19:00

    Best Project Management Software

    A good project management software keeps track of your teams to-dos, responsibilities, and goals.  The best project management software goes even deeper than that. It helps managers track their employee’s workloads and provides a good look at how your resources are allocated for certain projects.  I...

  • June 23 2020 16:35

    Top Facebook Updates You Can’t Miss (June 2020 Edition)

    It’s almost hard to believe that June is almost over. But It’s not hard to believe we’re halfway through the year when we pause to look at the very long list of Facebook updates we’ve been covering since January 1st 2020. We’re quickly approaching the halfway point in a particularly bizarre year, wh...

  • June 23 2020 12:43

    ShortStack: Facebook Landing Pages and Social Contests Made Easy

    If you’re utilizing Facebook as a resource to drive traffic to your business via a contest or call-to-action, utilizing a socially integrated platform is a must. With ShortStack you can develop funnels from a specific source – email, social media, digital ads – to a web page with a highly targeted f...

  • June 22 2020 21:59

    Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020

    Some marketers think the humble banner ad is a thing of the past. But savvy digital marketers who know better are taking advantage. Experts predict that programmatic display ad spend alone will reach $70.23 billion in 2020. Why are some marketers spending so much? Because with HTML5-powered animatio...

  • June 22 2020 14:17

    How to Choose a Marketing Automation Platform

    One of the initiatives I work on with our clients here at Convince & Convert is marketing automation vendor selection. Based on our experience in this space, here is the process we use to choose the best marketing automation platform for your business. This is the first in a three-part series de...

  • June 22 2020 12:00

    Automate campaign management with Display & Video 360’s API

    Marketers are always looking for ways to reduce the time their teams spend on manual, repetitive tasks so they can do more strategic work—like keeping pace with what their customers are seeking and delivering experiences to match. This is especially true in times of rapidly changing consumer behavio...

  • June 21 2020 13:06

    Lumavate: A Low-Code Mobile App Platform for Marketers

    If you’ve not heard the term Progressive Web App, it’s a technology that you should be paying attention to. Imagine a world that sits between a typical website and a mobile application. Your company may wish to have a robust, feature rich application that’s more engaging than a website… but would li...

  • June 19 2020 16:20

    Instagram Marketing Summit | July 13-17 | Online

    Want to improve your engagement and sales with Instagram? Then join the largest and best gathering of Instagram marketing experts as they share their proven strategies. You’ll receive step-by-step live instruction focused on organic Instagram marketing, content creation, and Instagram ads. What You’...

  • June 19 2020 12:04

    Sales, Marketing, MarTech, and Technology Acronyms

    A comprehensive list of sales, marketing, and technology acronyms. Updated frequently as the list is always growing! © 2020 DK New Media, LLC, All Rights Reserved

  • June 18 2020 14:43

    How to Improve Your Writing Skills

    This enchanting infographic details planning, practice, structure, creativity, and how to get started with improving your writing skills. © 2020 DK New Media, LLC, All Rights Reserved

  • June 18 2020 14:00

    Drive results with new direct response solutions on YouTube

    Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser. With YouTube, marketers have the flexibility to shift budgets an...

  • June 18 2020 4:16

    Coronavirus, Winners and Losers

    Clearly, the new normal won’t look like the old-normal. I think the gorilla in the room is unemployment. The numbers vary but about 25 million people, 16% of the population, are unemployed. The implication is reversion to the traditional recession hierarchy of needs: shelter and food at the top with...

  • June 17 2020 20:41

    Small Business Marketing: 12 Instagram Examples to Copy (+ Bonus Tips)

    You put a lot of work and planning into creating your small business. You’ve raised money and developed a great product you know people will love. So what’s the next step? Your small business marketing plan! And in 2020, that plan needs to include Instagram. That’s where we come in! To give you insp...

  • June 17 2020 13:44

    Best VPN Services

    Maybe you’re working from home now and need more security. Maybe you’re traveling abroad and need to access blocked websites. Maybe you just want the peace of mind of a private network. You need a VPN service. A good VPN makes sure that your privacy online is protected, while giving you access to we...

  • June 17 2020 13:00

    Smart campaigns helps small businesses reach more customers

    Small businesses are looking for tools to get their business online and reach the right audience. Smart campaigns, built specifically for small businesses, is an automated tool that helps you promote your business on Google. We recently rolled out Google Ads Smart campaigns to all 150 countries wher...

  • June 17 2020 13:00

    Helping businesses and nonprofits recover

    In the last few months, COVID-19 has impacted businesses in profound ways. Throughout that time, I’ve heard from organizations, large and small, how they’re staying connected with customers through technology. This has always been core to my team’s purpose, but we can do more to help businesses and ...

  • June 16 2020 19:40

    Google Shopping Categories: How to Boost your eCommerce Ads Results

    Google Shopping categories function like the keywords in a Google Ads Search campaign and will control if your ads show up for relevant searches. So they’re pretty damn important. In this article, we’ll explain exactly what a Google Shopping category is, how you can set them up, and how you can get...

  • June 15 2020 18:21

    How to Write Powerful Facebook Ad Headlines

    Facebook Ad headlines may not be the most prominent part of your campaign, but they should be used to strengthen it to increase conversions. We prioritize headlines for blog posts, YouTube videos, webinars, and even emails (if you count subject lines, which I do). And in spite of this, for some reas...

  • June 15 2020 12:16

    Best Time Tracking Software

    If you’re looking for the best time tracking software, look to Time Doctor.  Time tracking software is a must have for any business. It doesn’t matter if you’re a freelancer looking to track hours for clients, or if you’re a Fortune 500 company looking into employee productivity. Time tracking softw...

  • June 11 2020 17:00

    Upcoming update to housing, employment, and credit advertising policies

    Our Google Ads policies are written to protect users, advertisers, and publishers, and prohibit advertisers from unlawful behavior like discriminating against users. We also give users control over the kinds of ads they see, including the ability to opt out of seeing any personalized ads. Our ads po...

  • June 11 2020 13:19

    Best Helpdesk Software

    Helpdesk software allows businesses and IT teams to improve the customer support process. If a customer has a problem or needs assistance, they can reach customer service representatives through a virtual helpdesk. By using helpdesk software to facilitate communication, users can contact your team w...

  • June 11 2020 12:00

    Display & Video 360 tools to navigate the TV streaming boom

    Over the past few months, people have spent a remarkable amount of time watching connected TV at home. As a result, Display & Video 360's connected TV available inventory surged by 75 percent in April 2020 from the previous year. And this doesn’t include YouTube and YouTube TV, which over 100 mi...

  • June 11 2020 10:58

    How to Start a Blog That Makes Money Right Now

    Starting a blog is a great way to generate extra income today. The best part? You can scale it however you want. Want to just earn some extra money on the side? Great! You can do that. Want to earn enough so you can quit your job and blog full time? You can do that […] The post How to Start a Blog T...

  • June 10 2020 16:25

    24 Free or Inexpensive Digital Marketing Tools to Drive Success in 2020

    Hundreds of marketing tools exist to help your business from every possible angle: they help with researching your market niche, creating high-quality content, reviewing campaign analytics, and much more. But if you don’t have a large marketing budget, it can be confusing to figure out which tools y...

  • June 10 2020 10:29

    Best Marketing Automation Software

    Marketing automation software is designed to simplify complex or tedious marketing tasks.  In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management. Lead generation, cust...

  • June 10 2020 6:52

    How to Start an Online Store and Make Your First Sale Today

    Have you always dreamed of being your own boss? Or maybe you like the idea of a side hustle that brings in extra income?  Starting an online store is a perfect way to do that. Not only will you earn more money, but you’ll also have a safety net in case of downturns. And the […] The post How to Start...

  • June 9 2020 17:55

    How we fought Search spam on Google - Webspam Report 2019

    Every search matters. That is why whenever you come to Google Search to find relevant and useful information, it is our ongoing commitment to make sure users receive the highest quality results possible. Unfortunately, on the web there are some disruptive behaviors and content that we call "webspam...

  • June 9 2020 12:11

    Mobile Advertising: a Complete Guide (with strategies and examples)

    Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile usage time browsing the internet. So, if you’re looking to get into mobile advertising to optimize y...

  • June 8 2020 14:12

    How To Master Facebook Business Manager (the 2020 Guide)

    A lot of small businesses and large alike see Facebook’s Business Manager and groan a little on the inside. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. And since your business is likely able to accomplish most basic marketing tasks without diving too Rea...

  • June 3 2020 18:46

    Google Ads Certification: the Guide You Need to Be Top of The Class

    Why do you need a Google Ads certification study guide? Easy: because you need to pass your Google Ads Certification exams! Whether you’re a newbie studying to make a career in online advertising or a marketing professional wanting to brush up on your paid marketing skills, Google Ads certification...

  • May 29 2020 21:07

    8 Virtual Team Activities That Go Beyond Happy Hours

    If you’re anything like us, you’re getting a little tired of the virtual happy hours. But we've put together a list of other virtual activities that will help your team stay connected! The post 8 Virtual Team Activities That Go Beyond Happy Hours appeared first on DigitalMarketer.

  • May 28 2020 19:47

    6 Tips For Shooting Videos Of Yourself On Your Own

    Here are 6 tips for shooting videos of yourself on your own, so you can make high quality videos for your followers, warm leads, and customers. The post 6 Tips For Shooting Videos Of Yourself On Your Own appeared first on DigitalMarketer.

  • May 28 2020 16:00

    Evaluating page experience for a better web

    Through both internal studies and industry research, users show they prefer sites with a great page experience. In recent years, Search has added a variety of user experience criteria, such as how quickly pages load and mobile-friendliness, as factors for ranking results. Earlier this month, the Chr...

  • May 27 2020 21:09

    How Marketing Certifications Will Level You Up

    Online marketing certifications are hands down the best way to get trained on marketing. Here are a few ways they can level you up. The post How Marketing Certifications Will Level You Up appeared first on DigitalMarketer.

  • May 27 2020 17:00

    Inspire new customers in their moments of discovery

    Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their favorite content. In April, we made Discovery ads generally available for all advertisers globally. For the first time, you can reach up to 2.9 billion people as they ex...

  • May 26 2020 18:29

    Celebrating Asian and Pacific Islander American Heritage Marketers This May

    To celebrate Asian and Pacific Islander American Heritage Month, we’re sharing some of our awesome contributors and their amazing work. The post Celebrating Asian and Pacific Islander American Heritage Marketers This May appeared first on DigitalMarketer.

  • May 26 2020 9:35

    Frequently asked questions about JavaScript and links

    We get lots of questions every day - in our Webmaster office hours, at conferences, in the webmaster forum and on Twitter. One of the more frequent themes among these questions are links and especially those generated through JavaScript. In our Webmaster Conference Lightning Talks video series, we r...

  • May 22 2020 19:38

    [Case Study] How DigitalMarketer Cut Our Cost Per Conversion By Over 50% In Less Than 7 days

    Our paid ads manager was able to cut our cost per conversion in HALF in just 7 days with one simple change. Here's how he did it. The post [Case Study] How DigitalMarketer Cut Our Cost Per Conversion By Over 50% In Less Than 7 days appeared first on DigitalMarketer.

  • May 21 2020 19:55

    Top 5 Benefits to Working with a Business Coach

    No matter the size of your company, a business coach can help you improve and be there to guide you when times get tough. The post Top 5 Benefits to Working with a Business Coach appeared first on DigitalMarketer.

  • May 21 2020 15:00

    Navigating the road ahead: The benefits of real-time marketing

    Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and services. Despite these changes, consumer expectation...

  • May 20 2020 21:05

    DM Favorites: Tools and Resources

    We’ve rounded up a quick list of the tools that are keeping us going right now, from apps for work and life that can make things a whole lot easier. The post DM Favorites: Tools and Resources appeared first on DigitalMarketer.

  • May 19 2020 20:32

    Google Translate’s Website Translator - available for non-commercial use

    In this time of a global pandemic, webmasters across the world—from government officials to health organizations—are frequently updating their websites with the latest information meant to help fight the spread of COVID-19 and provide access to resources. However, they often lack the time or funding...

  • May 19 2020 12:00

    Make the best of YouTube yours with YouTube Select

    Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.To make this even easier for your brand, today we’re announcing a new global content solution called YouTube Select—a reimagination...

  • May 19 2020 11:33

    New reports for Guided Recipes on Assistant in Search Console

    Over the past two years, Google Assistant has helped users around the world cook yummy recipes and discover new favorites. During this time, web site owners have had to wait for Google to reprocess their web pages before they could see their updates on the Assistant. Along the way, we’ve heard many...

  • May 18 2020 15:00

    Navigating the road ahead: How consumers are adjusting to COVID-19

    COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, and at-home workouts are now commonplace. The necessary measures taken to manage the pandemic have not only disrupted the global economy, but have...

  • May 18 2020 9:00

    New automated bidding solutions in Display & Video 360

    Automated bidding in Display & Video 360 helps advertisers respond to what consumers are seeking in the moment by using Google’s advanced machine learning to predict campaign performance and place your bids accordingly. As customer behavior changes, automated bidding adapts and tailors your bids...

  • May 15 2020 12:14

    Reintroducing a community for Polish & Turkish Site Owners

    Google Webmaster Help forums are a great place for website owners to help each other, engage in friendly discussion, and get input from awesome Product Experts. We currently have forums operating in 12 languages. We’re happy to announce the re-opening of the Polish and Turkish webmaster communitie...

  • May 15 2020 12:13

    Przywracamy społeczność dla właścicieli witryn z Polski i Turcji

    Fora pomocy dotyczące usług Google dla webmasterów są miejscem, w którym właściciele witryn mogą pomagać sobie nawzajem, dołączać do dyskusji i poznawać wskazówki Ekspertów Produktowych. Obecnie nasze fora działają w 12 językach. Cieszymy się, że dzięki pomocy globalnego zespołu Specjalistów Społec...

  • May 11 2020 14:00

    Promote curbside pickup in your local inventory ads

    In today’s rapidly changing environment, people are looking for real-time updates when it comes to store information and product availability. Searches for “in-stock” grew more than 70 percent globally from the week of March 28 to April 4, as consumers sought to avoid ecommerce shipping delays. We’r...

  • May 5 2020 11:30

    New reports for Special Announcements in Search Console

    Last month we introduced a new way for sites to highlight COVID-19 announcements on Google Search. At first, we’re using this information to highlight announcements in Google Search from health and government agency sites, to cover important updates like school closures or stay-at-home directives.To...

  • May 4 2020 13:00

    How to Increase Conversion Rates With Web Analytics

    To increase conversion rates on your website, you need to understand its current state. What is your overall conversion rate? Which pages are performing well (according to the numbers)?  Which pages are performing poorly? What tests can be carried out based on these analyses? What can you learn abou...

  • May 2 2020 3:32

    Beyond the press release – the permanence of PR for SEO

    Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You’d get your press hit and that was the end of it. If it was a hit in the press, you’d get a “tear sheet” and buy a few copies of the newspaper or magazine, and that […] The post B...

  • April 30 2020 9:00

    Reach your audience where they are now with Display & Video 360

    Media consumption habits are rapidly changing. Planning tools that are tightly connected to your media buying platform can help you reassess your media plans and quickly adjust your ad strategy to reach people where they are now.We’re expanding the reach forecasting capabilities in Display & Vid...

  • April 24 2020 14:50

    What is & What is NewsCorp Thinking?

    I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is launching Herald Times, I’ve been paying attention to new news sites. This 300 x 240 banner fit the bill. The banner was mildly engaging. Clicked and got to a user e...

  • April 16 2020 9:00

    It’s faster and easier to use Ads Data Hub

    Advertisers tell us that understanding the business impact of their marketing is more important than ever. But they also report that it’s becoming more difficult as the industry—in response to growing concerns about privacy—changes its practices around how data is collected and used. Ads Data Hub en...

  • April 13 2020 16:33

    Personalization in Digital Marketing: What It is and How to Make It Happen

    Personalization seems to be one of the hottest buzzwords in the marketing world at the moment. However, not many people know how to do it effectively. Naturally, there’s a lot of confusion around this concept. What is personalization in digital marketing? Personalization is the process of knowing t...

  • April 8 2020 7:02

    Showcasing the value of SEO

    Each year we attend dozens of events and reach thousands of people with our keynotes, talks, and Q&As. We go to conferences and meetups, because we believe that our talks can potentially help online businesses flourish and we get to help people with their search related problems, but sometimes a...

  • April 7 2020 8:52

    Looking back at last year's Webmaster Conference Product Summit

    As a part of the Webmaster Conference series, last fall we held a Product Summit at Google's headquarters in Mountain View, California. It was slightly different from our previous events, with a number of product managers and engineers from Google Search taking part. We recorded the talks held there...

  • March 18 2020 19:30

    How to Keep Your Marketing Team Together Using Calendar Apps

    To manage my projects, I work with a team of five people, including myself. It’s not a big team, but it took us time to set up an effective marketing routine among the 5 of us. Every month we take on a series of tasks for our brand, working to increase exposure, solidify social presence, […] The pos...

  • March 16 2020 13:40

    How ​to​ ​Create a​ ​Webinar from Scratch in 10 Simple Steps

    This 10-step process will help you create a webinar that attracts, educates, and excites the largest and most engaged audience possible. The post How ​to​ ​Create a​ ​Webinar from Scratch in 10 Simple Steps appeared first on Content Marketing Consulting and Social Media Strategy.

  • March 16 2020 12:08

    Ad-Land Goes Remote – Budgets Evaporate

    With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land is working remotely. Advertising and marketing is a social activity, from strategy and creative through execution, there has always been some ele...

  • March 6 2020 10:00

    How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint

    With advancing technology, the buyer journey has changed dramatically. Empowered with multiple devices and tools (price comparison platforms, discount shopping platforms, shopping rewards platforms, product review aggregating platforms, etc.), purchasing decisions have become more unpredictable, and...

  • February 25 2020 20:03

    Martech Stack Optimization: 5 Insights for 2020

    Marketing continues to become more complex as marketing professionals have more and more marketing tactics available. Marketers need to think about content, website, mobile, SEO, SEM, programmatic advertising, video, podcasts, webinars, email, automation, personalization, data, social media, account...

  • February 21 2020 9:00

    Improved frequency management for Programmatic Guaranteed

    Frequency management helps marketers and agency partners deliver a better user experience and reduce budget waste by controlling the number of times people see their ads. That’s why, when we introduced Programmatic Guaranteed in Display & Video 360 a few years ago, we gave you a way to manage ad...

  • February 17 2020 13:12

    How to Run Online Contests and Giveaways Like a Pro

    Wondering how to run brand contests and giveaways like a pro? Contests and giveaways can be an amazingly easy and quick way to generate positive engagement, get more traffic to your website and, most importantly, generate more leads for your business. That said, holding an online contest is not as e...

  • February 13 2020 19:00

    Get the reach of TV and the relevance of digital with Display & Video 360

    Connected TV combines the reach and familiarity of traditional TV with the relevance and measurability of digital. For marketers to get the best of both worlds, we’re investing in connected TV advertising solutions designed to reach households at scale with messages that are relevant to users and re...

  • December 30 2019 15:00

    Our Top 10 Favorite Posts of the Decade

    Jay Baer started the Convince & Convert blog back in 2008, and every year we post a top 10 list of our most popular posts of the year. But for 2020, we’re bringing you our favorite posts of the decade. Some are visitor favorites. Others are team member favorites. Dive in now as we celebrate […]...

  • December 29 2019 18:17

    Hey Twitter, is Surfermom77 a Russian Account?

    Hey Twitter, have a question for you, but first… Let’s compare the political advertising ban at Twitter to the “Earned Media” impact that a fake profile can have when multiplied one-thousand-fold. Since the eMarketing Association is all about Marketing & Advertising, let’s look at how a photo by...

  • December 23 2019 13:31

    How Does Video Help SEO?

    Videos always have played an important role in organic visibility. Video-rich snippets were one of the first elements in Google search results pages. For years, Google would show video thumbnails inside organic search results. Having your video thumbnail in Google search always meant higher brand vi...

  • December 10 2019 16:00

    What’s new in App + Web properties

    This July we announceda new property type in Google Analytics that helps you measure across both your app and website in one place. The new App + Web property helps you better understand your customers’ journeys across platforms so you can deliver more unified experiences.Recently, we’ve introduced...

  • November 21 2019 19:00

    Deliver consistent site experiences with Google Optimize

    Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day. This makes it challenging for businesses to deliver a coordinated site experience, especially if they...

  • October 8 2019 14:00

    A privacy-safe approach to managing ad frequency

    At Google, we believe it's possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web standards community to start a discussion on how...

  • October 4 2019 9:06

    Strategic CMO: David Levin of Bob’s Discount Furniture

    On August 23rd, 2019, Kevin Lee, of Didit and the eMarketing Association, interviewed David Levin, VP, Customer Experience & Digital Innovation, Bob’s Discount Furniture. A range of topics was discussed, including: 1. How brands can differentiate themselves in the “age of Amazon.” 2. The sales t...

  • October 3 2019 15:39

    The Many (Bitter) Flavors of Influencer Fraud

    Social media influencers have been grabbing a bigger piece of the digital ad pie. In 2019, about $8 billion was paid to influencers to promote consumer products; this figure is expected to jump to $15 billion by 2022. Because there’s big money on the table here, ineffective self-regulation on the pa...

  • September 5 2019 16:26

    Sharpie Takes a Wait-and-See Approach to #SharpieGate on Social Media

    Sometimes lightning strikes for a brand — and that downward heavenly spark struck this past week in the wake of “SharpieGate” — the multi-day worldwide mediafest generated when POTUS modified an official weather map to indicate that Hurricane Dorian would impact Alabama. Suddenly Sharpies became top...

  • August 22 2019 18:23

    Marketing and HR – Disturbing Results of Girls Who Code Survey

    You may not think that the experiences of interviewees (internship, part time, full time or contract), is of concern to the marketing team. Well, it is because in this age of social media a negative experience with a brand, not only by a customer, but interviewee can have a lasting negative brand im...

  • August 21 2019 22:50

    ### @ the end of a Press Release

    Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of a press release. That article ranks #1 in google for a variety of searches including just the ### as well as permutations that include related press release questions. I’m not as […...