NBCUniversal Is First Major Media Brand To Adopt Identity Solution Developed By 4A's, ANA

Ad-ID, which will be applied around the network's Olympics coverage, is intended to cut down on ad repetition problems plaguing the streaming space.

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July 22 2021 | Peter Adams

https://www.marketingdive.com/news/nbcuniversal-is-first-major-media-brand-to-adopt-identity-solution-develope/603780/