Only 4 In 10 Believe Name Brand Products Are Better Quality Than Private Label

Over time, it appears that consumers’ perception of private label or store brand products in comparison with name brands has changed. And, although a survey [download page] from The Integer Group shows that fewer consumers currently perceive name brands as being better than private labels in various aspects than did in 2010, the tide appears… Read More »


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Posted: May 4 2021 @ 8:00 AM | Author: Jami Lashbrook

https://www.marketingcharts.com/brand-related/store-brands-117026