Digital Marketing News Page 122

  • Posted: December 7 2020 @ 0:01 | From:

    ‘The Audience Is The Commissioner’: Decoding The Fortnite Effect For Marketers

    Fortnite and Roblox are becoming what the theme parks of the future will look like and brands are starting to release they need to play along. The post ‘The audience is the commissioner’: Decoding the Fortnite effect for marketers appeared first on Digiday. Read more

  • Posted: December 7 2020 @ 0:01 | From:

    ‘It’s A Silent Epidemic’: Mental Health In Newsrooms Needs More Attention

    The toll taken on the mental health of editorial staffs over the past nine months isn’t front and center enough, according to media experts and seasoned journalists. The post ‘It’s a silent epidemic’: Mental health in newsrooms needs more attention appeared first on Digiday. Read more

  • Posted: December 7 2020 @ 0:01 | From:

    ‘Hard Time Understanding What Sets Them Apart’: As Retail Media Grows Rapidly, Advertisers Are Uncertain Where To Spend

    As retailers roll out new retail media networks, ad buyers say that sector continues to not only become more crowded, but harder to differentiate. The post ‘Hard time understanding what sets them apart’: As retail media grows rapidly, advertisers are uncertain where to spend appeared first on Digid... Read more

  • Posted: December 7 2020 @ 0:01 | From:

    ‘Table Stakes’: Why Publishers’ First-party Data Has Become Prerequisite To Programmatic Ad Sales

    Publishers like Vox Media and SHE Media are making first-party data a more central part of their pitches, in part, because it leads to advertisers spending more. The post ‘Table stakes’: Why publishers’ first-party data has become prerequisite to programmatic ad sales appeared first on Digiday. Read more

  • Posted: December 7 2020 @ 0:01 | From:

    ‘We’re Getting Better At Swarming The Internet’: What Publishers Learned From The Cyber 5

    Several top commerce publishers saw triple-digit revenue growth during the stretch from Thanksgiving Day through Cyber Monday. The post ‘We’re getting better at swarming the internet’: What publishers learned from the Cyber 5 appeared first on Digiday. Read more

  • Posted: December 6 2020 @ 20:30 | From:

    Apple’s Facial Recognition Software May Learn To Recognise Body Posture And Mannerisms As Well

    Apple’s wasting no time in taking strides towards technological improvement, and in lieu of that it now seeks to improve its facial recognition technology. Now, instead of just recognising facial features, Apple products will be taking body postures and other minute details into account.Apple’s faci... Read more

  • Posted: December 6 2020 @ 18:00 | From:

    The Rise Of Experience-driven Immersive Content

    By Alex Kelly, director of digital marketing, Ceros Buyers expect a lot from the businesses from which they choose to purchase. Speed, reliability and service are all essential, but increasingly buyers look for better overall experiences. This expectation has expanded from consumer-facing to busines... Read more

  • Posted: December 6 2020 @ 17:32 | From:

    8 Steps To Crafting Effective Landing Pages

    The landing page is one of the core foundations that’ll help your customer navigate through their buyer’s journey. But what exactly is it? And more importantly, how can it specifically grow your business? To be concise, an effective landing page is designed to make a potential customer take action.... Read more

  • Posted: December 6 2020 @ 16:00 | From:

    TikTok Has Finally Revealed Its Commitment Plans Towards Making Its App As Explicit And Accountable As Possible

    If you are much expressive and enjoy making short dance, comedy, and informative videos, I am sure that you must be familiar with the app named ‘TikTok’. This Chinese app rolled-out in September 2016 on iOS and Android. With being available in 40 languages it allows you to make a 30 to 60-second vid... Read more

  • Posted: December 6 2020 @ 15:00 | From:

    Learning Management System Evaluation: These Are The Must-Have LMS Features

    Enhancing learning and training experience might seem like a challenge but it certainly isn’t impossible. A tool named a learning management system or an LMS can help you achieve that.After a thorough learning management system evaluation, it becomes easy for you to find a tool that fits well with y... Read more