Digital Marketing News Feed

  • Posted: September 10 2020 @ 8:00 | From:

    Best WordPress Themes For Blogs

    WordPress is the world’s most popular CMS platform. It’s the best option for anyone running a blog.  Whether you have a small personal blog or you’re adding a blog to your business website, choosing the right theme will be crucial to its success. The best WordPress blogging themes are mobile-friendl... Read more

  • Posted: September 9 2020 @ 23:01 | From:

    ‘We’ve Really Reset Our Floor’: How The Atlantic Gained 300,000 New Subscribers In The Past 12 Months

    A surge in traffic helped, but tightening the paywall, improving its onboarding and engagement strategy, and focusing on retention have played roles too. The post ‘We’ve really reset our floor’: How The Atlantic gained 300,000 new subscribers in the past 12 months appeared first on Digiday. Read more

  • Posted: September 9 2020 @ 23:01 | From:

    ‘We’re Getting More Used To The Uncertainty’: BBC Global News Chief On Ad-funded News

    Egan discusses green shoots and how publishers’ relationships with platforms are shifting. The post ‘We’re getting more used to the uncertainty’: BBC Global News chief on ad-funded news appeared first on Digiday. Read more

  • Posted: September 9 2020 @ 23:01 | From:

    ‘Amazon Is A Brand Play For Us’: How Buick Is Building A Long-term Partnership Around Amazon’s Ad Business

    While the Alexa-powered in-car experience is novel, it’s the link to the wider Amazon platform that has Buick’s marketers excited. The post ‘Amazon is a brand play for us’: How Buick is building a long-term partnership around Amazon’s ad business appeared first on Digiday. Read more

  • Posted: September 9 2020 @ 23:01 | From:

    WarnerMedia Eyes Spring Debut For HBO Max’s Ad-supported Tier

    The company is asking advertisers to spend at least $250,000 per quarter, and the streamer will carry no more than four minutes of ads per hour. The post WarnerMedia eyes spring debut for HBO Max’s ad-supported tier appeared first on Digiday. Read more

  • Posted: September 9 2020 @ 23:01 | From:

    ‘Significant Shift’: With A New National TV Spot, Zocdoc Is Changing Its Advertising Strategy To Be More Offline

    The ad strategy shift follows a transition of its business model: In 2018, Zocdoc began moving from a flat $3,000 fee-based subscription for providers to be listed to a more traditional marketplace pricing model. The post ‘Significant shift’: With a new national TV spot, Zocdoc is changing its adver... Read more

  • Posted: September 9 2020 @ 21:06 | From:

    Facebook And Google Ad Tracking: A Beginning To End Guide

    Your digital advertising effort is not producing results and you can’t figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking. In 2019, marketers spent a jaw-dropping $134.81 billion on Google Ads, and $69.65 billion on Facebook Ads. One of the main reasons the t... Read more

  • Posted: September 9 2020 @ 20:34 | From:

    The Race To Frictionless Consumer Journeys Is Expanding Beyond Marketplaces

    Compressing consumers’ path-to-purchase is the holy grail of advertising and marketing. When Jeff Bezos authored 1-Click in 2011, advertisers began to realize that in some cases —  especially for consumables — awareness, consideration and purchase can all happen in seconds. Since then the rise of e-... Read more

  • Posted: September 9 2020 @ 12:00 | From:

    Fundo: A Virtual Experiences Platform For Creators

    In 2018, while working on a project at Area 120, Google’s in-house incubator for experimental projects, my colleague Sha Sajadieh and I went to VidCon, a major convention for the online video industry. The energy was absolutely incredible. Fans rushed across the convention floor to meet their favori... Read more

  • Posted: September 9 2020 @ 11:00 | From:

    Data Analyst Challenge Prepares Students For Careers In Cloud

    This summer, more than 200 U.S. university students enrolled in Google Cloud’s career readiness data analyst challenge, an initiative from the Google Cloud Learning Services team for higher education. The program brought undergraduate and graduate students from more than 50 U.S. higher education ins... Read more