Digital Marketing News Feed

  • Posted: September 24 2020 @ 23:02 | From:

    ‘Total Whack A Mole’: Rogue Political Ads Create Mounting Brand Safety Problems For Publishers

    The political ads flowing through open exchanges are creating a brand safety dilemma, despite the safeguards put in place. The post ‘Total whack a mole’: Rogue political ads create mounting brand safety problems for publishers appeared first on Digiday. Read more

  • Posted: September 24 2020 @ 23:01 | From:

    Fearing A Holiday Email Onslaught, DTC Startups Turn To Text Messaging To Promote Sales

    There's no shortage of "last chance" sales hitting email inboxes these days. So some DTC startups are trying out a new tactic instead: texting customers, instead of emailing them, about a sale. The post Fearing a holiday email onslaught, DTC startups turn to text messaging to promote sales appeared... Read more

  • Posted: September 24 2020 @ 23:01 | From:

    ‘An Election Night That Could Last Weeks’: How News Publishers Are Updating Their Digital Strategies For The Results Long Haul

    Before they are able to make their call on who wins the presidency, news publishers could have a month-and-a-half past Nov.3 to compete for audiences. The post ‘An election night that could last weeks’: How news publishers are updating their digital strategies for the results long haul appeared fir... Read more

  • Posted: September 24 2020 @ 23:01 | From:

    ‘Asymmetrical In Every Sense’: The Latest Console Wars See Sony And Microsoft Pursue Diverging Battle Plans

    The console wars are back, setting the stage for the latest bout in the long-running battle between Sony’s Playstation and Microsoft’s Xbox brands. The post ‘Asymmetrical in every sense’: The latest console wars see Sony and Microsoft pursue diverging battle plans appeared first on Digiday. Read more

  • Posted: September 24 2020 @ 22:00 | From:

    Small Business And Australia’s Media Bargaining Code

    In what has been an incredibly tough year, Australia’s small and medium businesses have kept our economic engine going—protecting jobs and providing vital services in their communities. Throughout this time, we’ve made sure business owners know Google’s tools and services are there to help. Small bu... Read more

  • Posted: September 24 2020 @ 14:01 | From:

    PartnerStack: Manage Your Affiliates, Resellers, And Partners

    Our world is digital and more of those relationships and engagement are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online… it’s truly the new normal since the pandemic and lockdowns. Word-of-mouth marketing is a critical aspect of e... Read more

  • Posted: September 24 2020 @ 11:00 | From:

    10 Web Stories, And What's Great About Them

    Web Stories are a new content format on the web, so we’re all learning together what works and what doesn’t when it comes to creating them. To help web creators develop a sense of what makes a story great, we’re kicking off a series to share tips and ideas from high-quality Web Stories we’ve discove... Read more

  • Posted: September 24 2020 @ 11:00 | From:

    Maab Ibrahim Works Each Day To Fight For Racial Justice

    In her role at Google, Maab Ibrahim works to guide the company on the path toward creating a more just and equitable future. And she draws from her personal experience to guide her work.Growing up in Richmond, Virginia, Maab reckoned with the city’s painful history and observed everyday injustices l... Read more

  • Posted: September 24 2020 @ 11:00 | From:

    Hacking For A Virtual World

    Distance learning, despite its challenges, allows us to think beyond the confines of the classroom and redefine what’s possible. Turns out a lot is possible when you make an event virtual. Each year Code Next, Code with Google’s free computer science education program for Black and Latino high schoo... Read more

  • Posted: September 24 2020 @ 11:00 | From:

    Educators Share Their Distance Learning Stories

    We hear a lot of talk these days about the finding “new normal,” and while COVID-19 has presented countless challenges for educators, bright spots have emerged. The pandemic has pushed them to take risks, explore digital solutions, and experiment with new teaching methods to engage and support stude... Read more