Digital Marketing News Feed

  • Posted: September 9 2020 @ 11:00 | From:

    Data Analyst Challenge Prepares Students For Careers In Cloud

    This summer, more than 200 U.S. university students enrolled in Google Cloud’s career readiness data analyst challenge, an initiative from the Google Cloud Learning Services team for higher education. The program brought undergraduate and graduate students from more than 50 U.S. higher education ins... Read more

  • Posted: September 9 2020 @ 10:00 | From:

    Why The Taboola-Outbrain Deal Fell Apart And What It Means For Publishers

    The engagement is now off —and publishers have expressed surprise, but also some relief that the two companies are back to being fierce competitors. The post Why the Taboola-Outbrain deal fell apart and what it means for publishers appeared first on Digiday. Read more

  • Posted: September 9 2020 @ 10:00 | From:

    Babe Wine Creates Candles With Jockstrap, Nacho And Grass Scents For NFL Kickoff

    In partnership with accessory maker Ryan Porter, the official wine sponsor of the NFL wants to re-create the smells of the game for remote football fans. Read more

  • Posted: September 9 2020 @ 10:00 | From:

    How To Harness The Power Of Inclusivity On Remote Teams

    As a user experience (UX) researcher at Google, I’ve spent the past several years working on distributed teams and helping build remote communication products. I recently wrote about the science behind why video calls feel different from in-person meetings. I’ve seen that working from home has spark... Read more

  • Posted: September 9 2020 @ 9:40 | From:

    Taboola, Outbrain Merger Collapses, Ending Bid To Form Rival To Walled Gardens

    The firms claimed they would together be able to reach 2 billion users per month, but a variety of factors, including the pandemic, complicated plans. Read more

  • Posted: September 9 2020 @ 9:29 | From:

    Consumers Want Brands To Address Systemic Racism, Survey Says

    Almost half of respondents said how a brand responds to the protests against racism majorly impacts their likelihood to purchase a product. Read more

  • Posted: September 9 2020 @ 9:09 | From:

    Bud Light Unveils 'Showtime Cam' For NFL Fans On Twitter

    Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance. Read more

  • Posted: September 9 2020 @ 9:05 | From:

    Lowe's Unites NFL Fans With 'Home Team' Player Tie-up

    Capitalizing on sports fans' enthusiasm looks different this year as the home improvement retailer's campaign focuses on communities and fans' homes. Read more

  • Posted: September 9 2020 @ 8:30 | From:

    What Are The Top-Spending Industries In Digital Video?

    The Retail industry currently accounts for more digital video and digital display advertising dollars than any other industry, but it isn’t set to increase its investment despite record e-commerce sales, according to new figures from eMarketer. Here’s a look at how a range of industries are handling... Read more

  • Posted: September 9 2020 @ 8:01 | From:

    MoEngage: Analyze, Segment, Engage, And Personalize The Mobile-First Consumer’s Journey

    The mobile-first consumer is different. While their lives revolve around their mobile phones, they also hop between devices, locations, and channels. Consumers expect brands to always be in step with them and deliver personalized experiences across all physical and digital touch-points. MoEngage’s m... Read more