Digital Marketing News Page 262

  • Posted: January 12 2021 @ 14:31 | From:

    Twitter’s 2020 Brand Campaign Analysis Reveals The Importance Of Authenticity

    The past year has shown even though Twitter might not have as many active users as other social media platforms such as Facebook, it still manages to remain extremely relevant due to the direct communication it can provide. Many of the biggest events and news stories of the year were first broken on... Read more

  • Posted: January 12 2021 @ 13:46 | From:

    Facebook Appoints A New VP For The Civil Rights Department To Minimize Racial Inequality On Its Social Network

    Facebook on Monday announced of a new employment in its Civil Rights department. Roy L. Austin Jr. who formerly used to work at Harris, Wiltshire & Grannis LLP, as a partner in Civil Rights Law and Criminal Defense was appointed by Facebook, as the VP for their Civil Rights Department. He has ov... Read more

  • Posted: January 12 2021 @ 13:00 | From:

    Will Microsoft Bring You From The Dead…As A Chatbot?

    Microsoft has filed a patent that may allow the company to reincarnate people as chatbots. Instead of using training material to develop chatbots, the recent findings by Protocol raises the possibility that we might see chatbots from a specific person in the future.According to the news report, the... Read more

  • Posted: January 12 2021 @ 12:58 | From:

    KWI: Unified CRM, POS, Ecommerce And Merchandising For Specialty Retailers

    Reading Time: 2 minutes The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI’s solution, which includes POS, Merchandising, and eCommerce are powered from a single database, providing retailers with a completely seamless, omni-channel experience. KWI... Read more

  • Posted: January 12 2021 @ 12:00 | From:

    Our Work To Keep You Safe And In Control Of Your Privacy

    Building helpful products starts with keeping you and your information safe online. The data you trust us with provides helpful and personalized experiences for you in Google products, whether it’s letting you know if you’ve been near someone with COVID-19, or simply being able to find an old email... Read more

  • Posted: January 12 2021 @ 10:12 | From:

    Checkers & Rally's CMO On 'crunching' 2020 And Being Nimble In The New Year

    QSR veteran Dwayne Chambers explained how an in-house marketing team and the restaurant's drive-thru concept helped the chain score a record year. Read more

  • Posted: January 12 2021 @ 9:32 | From:

    Frito-Lay To Run Trio Of Super Bowl Ads For First Time

    An expanded Super Bowl play from the snack marketer suggests parent PepsiCo is looking to dominate advertising around an unusual big game. Read more

  • Posted: January 12 2021 @ 9:30 | From:

    Content Marketing On Twitter: 4 Points

    As one of the top 5 social media apps US consumers cannot do without, Twitter remains a destination for brands to engage with their customers. It’s also a place where content marketers can share and discuss content either with their prospects or with each other. Here’s a look at a few points shared... Read more

  • Posted: January 12 2021 @ 9:26 | From:

    88% Of Marketers Say Collecting First-party Data Is A 2021 Priority, Study Says

    52% of respondents have amplified digital experiences and strategies to collect more first-party data, per Merkle's 2021 Customer Engagement Report. Read more

  • Posted: January 12 2021 @ 9:00 | From:

    Here’s What Women Want To See From Brands In Advancing Gender Equality

    When it comes to women’s representation in media, only about one-third of Hispanic (36%) and White (33%) women say that media has made a lot of progress to better represent women in the past decade, while even fewer (23% of) Black women agree with that statement. Can brands help improve the stature... Read more