Digital Marketing News Page 442

  • Posted: December 2 2020 @ 0:01 | From:

    ‘Improving Your Ability To Cancel’: How Advertisers Have Back-loaded Flexibility Into Their Upfront Deals

    Underlying this year’s upfront deals is a volatility that may not manifest until the first or second quarters of 2021 when some advertisers will have more opportunity to back out of their commitments. The post ‘Improving your ability to cancel’: How advertisers have back-loaded flexibility into thei... Read more

  • Posted: December 2 2020 @ 0:01 | From:

    ‘Not Something We Think About’: Facebook News Still A Non-factor In Publishers’ Plans

    Early attempts to measure the impact of Facebook News suggest that it typically accounts for a low, single-digit percentage of a story's traffic. The post ‘Not something we think about’: Facebook News still a non-factor in publishers’ plans appeared first on Digiday. Read more

  • Posted: December 1 2020 @ 21:00 | From:

    Why Ad Buyers (and Sellers) Need To Pay More Attention To Viewer Attention

    By Yan Liu, CEO, TVision Like the proverbial tree falling in the forest, we all recognize that oftentimes the TV is on, but no one is in the room to hear or see it. And yet some ad buyers continue to rely on a metric that fails to account for this.  To mix metaphors, buyers […] The post Why ad buyer... Read more

  • Posted: December 1 2020 @ 11:30 | From:

    Freshcaller: Virtual Phone System For Remote Sales Teams

    While remote sales teams have grown in popularity with companies, the pandemic and lockdowns shifted the modern sales team to work from home. While the end of lockdowns may shift some to teams to move back to the office, I’m not sure the majority of companies will require that move. The unnecessary... Read more

  • Posted: December 1 2020 @ 10:40 | From:

    1-800 Contacts Doubles Down On The Digital Customer Experience

    How 1-800 Contacts responded to record stay-at-home demand.Please visit Marketing Land for the full article. Read more

  • Posted: December 1 2020 @ 10:11 | From:

    Elokenz: Intelligently Repost Your Site’s Best Performing Content On Social Media

    Marketers are inherently creative and I believe sometimes it’s too their business’ performance detriment. It’s something that I continue to remind myself with my articles. I often dive deeper and deeper into tools and strategies… and forget that there are visitors that haven’t been on this journey w... Read more

  • Posted: December 1 2020 @ 10:00 | From:

    Disruption: How The 2020 Pandemic Changed Email

    [Sponsored by Validity] We’ve spent much of this year watching trends in email, analyzing patterns, and working to understand how the 2020 pandemic is changing email marketing. Our analysis over the past 8 months uncovers key shifts in how companies use email to reach consumers and how they respond.... Read more

  • Posted: December 1 2020 @ 9:30 | From:

    Half Of B2B Marketers Say They’ve Recently Felt Burnt Out

    It’s safe to say that 2020 has been a challenging year for most individuals, and it appears that the events of the year have had an impact on marketers both personally and professionally. In a recent RollWorks survey [download page] of more than 200 B2B marketing and sales executives, half say they... Read more

  • Posted: December 1 2020 @ 9:00 | From:

    Live Video Gets Highest Post Engagement Rate On Facebook In Q3; News Feed Still Tops For Ad CTR

    More than three-quarters of social media ad spend in Q3 2020 was allotted to main-feed formats according to Socialbakers’ social media trends report [download page] for the last quarter. Here’s a look at some key trends in the study relating to Facebook and Instagram post types. In a quarter that sa... Read more

  • Posted: December 1 2020 @ 7:59 | From:

    Best VPS Hosting Services

    Want to get right to the point? Our top pick for the best VPS hosting services is definitely Hostinger. VPS (virtual private server) hosting takes your websites to the next level. New and smaller websites typically use shared hosting — which means you share an entire server with other websites. It’s... Read more