Digital Marketing News Page 894

  • New Ways To Reach Your Audiences With Programmatic Guaranteed

    With uncertainty about what will come next and many teams still working from home, marketers tell us they are looking for ways to make every advertising dollar count while also increasing operational efficiency. Programmatic Guaranteed in Display & Video 360 helps you achieve both. First, it gives you a more productive way to engage with your audiences than traditional reservations by increasi... Continue reading New Ways To Reach Your Audiences With Programmatic Guaranteed

    September 14 Digital Marketing | www.blog.google
  • Programmatic Advertising: What It Is And Tips To Get Started

    Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding goes back and forth until someone is the high bidder and takes home the prize.  […] The post Programmatic Advertising: What It Is and Tips to Get Started appeared first on Content Marketing Consulting an... Continue reading Programmatic Advertising: What It Is And Tips To Get Started

    September 14 Digital Marketing | www.convinceandconvert.com
  • How To Convert Free Opt-in Trial Users Into Paying Customers

    Getting people to subscribe to your free trial is only half of the battle. The more important task is to get them to upgrade because this is where your revenue comes from. What is a good free-trial conversion rate? In 2016, Totango surveyed over 300 SaaS professionals and concluded that, on average, only 20% of […] The post How to Convert Free Opt-in Trial Users into Paying Customers appeared firs... Continue reading How To Convert Free Opt-in Trial Users Into Paying Customers

    September 14 Digital Marketing | www.convinceandconvert.com
  • New Ways To Support Multicultural Publishers In Display & Video 360

    Recently, marketers have asked us how they can support multicultural publishers, including those owned by members of the Black and Latino communities.For example, the team at GroupM shared that they’re eager to drive change in this area. “We’ve seen a lot of interest from marketers who want to be more inclusive with their advertising budgets,” said Gonzalo del Fa, president of GroupM Multicultural... Continue reading New Ways To Support Multicultural Publishers In Display & Video 360

    September 10 Digital Marketing | www.blog.google
  • Measure Conversions While Respecting User Consent Choices

    With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection authorities in Europe may now require many businesses to obtain consent from users on their digital properties for activities related to advertising and/or analytics—impacting advertisers’ understandin... Continue reading Measure Conversions While Respecting User Consent Choices

    September 3 Digital Marketing | www.blog.google
  • COVID-19: What It Means For Your Marketing (Research And Reports)

    It’s not post-pandemic, its intra-pandemic. We’re still in it, and the implications to marketing are long-reaching. One of the ongoing regimens we maintain at Convince and Convert is the continual review and analysis of research reports from dozens of sources. It’s part of what allows us to base our ideation and recommendations on data as […] The post COVID-19: What It Means for Your Marketing (Re... Continue reading COVID-19: What It Means For Your Marketing (Research And Reports)

    August 31 Digital Marketing | www.convinceandconvert.com
  • How To Implement Marketing Automation

    This is the final installment of our three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. Part 1 of 3:  How to Choose a Marketing Automation Platform Part 2 of 3: How to Collect the Right Data to Boost Your Marketing Finally, the implementation journey is about to […] The post How to Implement Marketing Automation appeared first on... Continue reading How To Implement Marketing Automation

    August 17 Digital Marketing | www.convinceandconvert.com
  • 4 Noteworthy Lead Conversion Trends: Research And Charts

    With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we think in terms of leads (impersonal, just a number) and not relationships (personal and real).  […] The post 4 Noteworthy Lead Conversion... Continue reading 4 Noteworthy Lead Conversion Trends: Research And Charts

    August 3 Digital Marketing | www.convinceandconvert.com