Brand-Building – The Disney Way

Brand-Building – The Disney Way
There’s a career that must be able to combine big vision and tiny details. It should understand user journeys, psychology, and behavior, as well as technical expertise and craft. In particular, they should know how to design the perfect doorknob. It’s an “Imagineer”. Imagineers are the Disney employees that design Disney’s live experiences – theme […]

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September 14 2021 | Luc Benyon

https://www.brandingmag.com/2021/09/14/brand-building-the-disney-way/