Coca-Cola Sidelines The Logo On Its Cans As Part Of New Personalised Campaign

In an attempt to spread some happiness and hope following an appalling year, this new campaign by 72andSunny Amsterdam sees the creation of a set of limited edition packs of Coca-Cola Original Taste, Zero Sugar and Diet Coke/Coca-Cola Light where customers can write their positive messages for what will hopefully be a better year ahead.


The campaign is a follow on from Coke’s ad from last summer starring George the Poet, Open Like Never Before, which envisioned new ways of living and thinking post-pandemic. As well as the cans, for this campaign, 72andSunny Amsterdam has created a series of short, light-hearted ads featuring ideas of the kind of resolutions people could make (a long version combining them all is shown below).




In addition to buying the packs in-store, consumers in Europe can buy a personalised can of Coca-Cola Original Taste or Coca-Cola Zero Sugar through a new online store, which can be sent direct to loved ones (or to your own home, natch). Shoppers can also buy cans featuring the resolutions of celebrities including Katy Perry.


Credits:Agency: 72andSunny AmsterdamECD: Laura ViscoCreative director: Emiliano TrierveilerCreatives: Pauline Sall, Jorge Brandao, Jorge Brandao, Dimitri DeneuvilleDesigner: David DiankanguilaProduction company: Stink Films LondonDirector: Keith McCarthy


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Posted: February 1 2021 @ 2:48 AM | Author: Eliza Williams

https://www.creativereview.co.uk/coca-cola-sidelines-the-logo-on-its-cans-as-part-of-new-personalised-campaign/