How Aldi Became Britain’s Funniest Supermarket

The social media sensation #FreeCuthbert is the latest example of how Aldi has used wit to appeal to customers and break through in very crowded market. We speak to its long-time creative agency McCann Manchester about how the brand nails its relatable sense of humour


The post How Aldi became Britain’s funniest supermarket appeared first on Creative Review.

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Posted: May 4 2021 @ 1:34 AM | Author: Aimée McLaughlin

https://www.creativereview.co.uk/aldi-supermarket-humour-marketing/