How Strong Brands Embrace Emotional Insight To Drive Growth

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Posted: January 12 2021 @ 9:24 AM | Author: Kevin Perlmutter

How Strong Brands Embrace Emotional Insight to Drive Growth

One of my favorite Friends episodes is the one where Ross, Chandler, and Rachel are moving a couch up a flight of stairs. Despite the fact that Ross has a detailed plan, with a sketch, and is persistently yelling “Pivot!”, the plan is not working. Throughout 2020, I could hear Ross yelling “Pivot!” everywhere I […]

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https://www.brandingmag.com/2021/01/12/how-strong-brands-embrace-emotional-insight-to-drive-growth/