Is Creativity The Secret To Brand Success In China?

MetaDesign group creative director Sally Anderson shares her insights from a decade of working in China, includng why so many big brands try and fail to crack the Chinese market


The post Is creativity the secret to brand success in China? appeared first on Creative Review.

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September 20 2021 | Aimée McLaughlin

https://www.creativereview.co.uk/brand-success-china/