McDonald’s Takes Its Anti-littering Mission To Belgium
Posted: May 14 2022 by www.creativereview.co.uk
Earlier this year, we covered a McDonald’s campaign in Norway, which highlighted the problem of littering in Norwegian cities. In a bold move, the ads featured photos of McDonald’s packaging discarded on the ground, alongside the message ‘Take away your take away’. Hot on the heels this campaign is Belgium’s take on the theme, created by TBWA, which puts bins centre stage. “We want to make trash...