Melbourne Screen Culture Museum Unveils Bold Branding
Posted: October 16 2020 @ 3:27 AM | From: www.creativereview.co.uk | Author: Megan Williams
The Australian Centre for the Moving Image (ACMI), based in Melbourne, temporarily shuttered last year to allow for an ambitious refurbishment worth $40 million AUD. After some inevitable delays this year due to Covid-19, the redevelopment is now set to be revealed in early 2021.
When the museum reopens, it will have a fresh look devised by UK design agency North, which will complete ACMI’s transformation from its beginnings as a local film centre in the 1940s to the most visited museum of its kind.
At the heart of the identity is a distinctive new wordmark, which is squared off at the edges for an impactful boxy effect that lends itself well to a grid system. The ‘m’ subtly calls to mind the shape of a video cassette, and makes for a far more memorable logotype than its somewhat corporate predecessor. A new typeface, Px Grotesk, has also been introduced to the suite to be used across all touchpoints.
North worked closely with ACMI’s in-house design team on the identity, which features a streamlined colour palette that enhances the vibrant imagery used across the museum’s cultural programme. The update comes with revamped signage, merchandise and campaign assets, as well as a new website created by Liquorice and internal wayfinding by Büro North.
The new identity coincides with the launch of an online exhibition, along with the announcement that when the ACMI reopens its doors, it will roll out a new approach that incorporates digital into the museum experience.
The lean towards digital gave impetus for a greater focus on video content and animation in the visual identity system, which feels especially appropriate for a museum dedicated to moving image work.
With the promise that there will be something for people at home, as well as in a physical and digital capacity within the museum space, ACMI looks set for the post-Covid arts world – with a fresh look to boot.
The post Melbourne screen culture museum unveils bold branding appeared first on Creative Review.
Today Posted: October 29 2020 @ 7:00 | From: www.fastcompany.com
Long Lines, Stressed Poll Workers, COVID-19: How Stanford D.school Is Using Design To Streamline Voting
This presidential election is like no other, and the combination of an extremely fraught contest and a global pandemic is putting the electoral system in a pressure cooker. There are already long lines to vote in cities around the country—and even so, early voters are turning out and casting ballots... Read more
Today Posted: October 29 2020 @ 6:00 | From: www.fastcompany.com
On the edge of the Harlem River in the Bronx, a long-vacant piece of land owned by the city of New York is about to undergo a dramatic transformation. Early next year, construction will begin on a project that will turn this dirt lot into 542 units of permanently affordable housing, a new public par... Read more
Today Posted: October 29 2020 @ 4:53 | From: www.creativereview.co.uk
Born with the intention of showcasing London’s underground arts and music scene, NTS Radio is now renowned for offering new perspectives on music, as well as creating unexpected audio experiences for brands The post Ten years of NTS Radio appeared first on Creative Review. Read more
Today Posted: October 29 2020 @ 4:00 | From: www.fastcompany.com
Political gaffes or so common they could be their own subgenre. A slip of the tongue or a mispronounced word can create its own news cycle and doom a campaign. But such errors aren’t limited to the spoken word. Messaging mistakes and missed opportunities are just as possible with a candidate’s visua... Read more
Today Posted: October 29 2020 @ 3:52 | From: www.creativereview.co.uk
The cult Instagram account celebrating real-life Anderson-esque moments has been reimagined in book form – complete with a foreword written by the director himself The post Immerse yourself in the world of Accidentally Wes Anderson appeared first on Creative Review. Read more