New Ads For ‘healthier’ Ice Cream Brand Halo Top Send Up Self-care Clichés

Posted: May 5 2022 by www.creativereview.co.uk


Low-calorie ice-cream brand Halo Top has long been known for injecting a healthy dose of humour into its ads: a 2019 campaign based around the idea ‘ice cream for adults’ was a brilliantly bleak tableaux of children’s positive illusions about the world being shattered; while 2017’s Eat the Ice Cream took a Black Mirror-ish turn as dessert’s simple pleasures became sinister harbingers of doom.


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