New Lacoste Campaign Emphasises The Brand’s Ageless Style
Posted: May 5 2022 by www.creativereview.co.uk
Created by BETC, the new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits. A skater is shown in the same bucket hat as a little girl; a young guy is shown in the same bright pink Lacoste polo shirt as an older woman; and a man and woman exchange glances as they realise they are wearing the same ‘socks and slides’. What unites them all is...