New Lacoste Campaign Emphasises The Brand’s Ageless Style

Posted: May 5 2022 by

Created by BETC, the new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits. A skater is shown in the same bucket hat as a little girl; a young guy is shown in the same bright pink Lacoste polo shirt as an older woman; and a man and woman exchange glances as they realise they are wearing the same ‘socks and slides’. What unites them all is...


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