Unlocking The Power Of Music And Sound On Consumer Spending

Unlocking the Power of Music and Sound on Consumer Spending
Earlier this year, we embarked on an exciting project with YouGov to lift the lid on the purchasing power of sound within brand marketing. The survey of over 2,000 adults from across Britain found that 1 in 3 adults under the age of 35 (33 percent) feel more favorable towards brands with a sonic identity […]

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June 10 2021 | Max De Lucia

https://www.brandingmag.com/2021/06/10/unlocking-the-power-of-music-and-sound-on-consumer-spending/