Marketing News Feed

  • Today Posted: September 23 2020 @ 23:00 | From: www.ana.net

    The Post Pandemic Pivot: How Cross-Screen Attribution And State-Of-The-Art Data Is Solving For The Challenges Of Tomorrow

    In this session, Comscore will be joined by our partners at LiveRamp to explore the challenges brands are facing in today's evolving marketplace, and discuss why an always-on cross-screen attribution tool powered by best-in-class data is necessary to the future of media planning and buying. Read more

  • Today Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Building Trust And Transparency In Data

    In this session, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising. Read more

  • Today Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Driving Action To Fuel Change

    This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help. Read more

  • Today Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Building A Marketing Survival Toolkit

    Cookies are on their way out. Privacy regulation is disrupting how we monitor online ad exposure. And a pandemic has significantly changed consumer behavior. Is this the end of marketing measurement and MTA as we know it? Read more

  • Today Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Join The Movement. Centralize Creative. Enable Media & Measurement

    Grab your coffee and join Melinda McLaughlin, CMO of Extreme Reach, to understand how to set up teams to execute media plans flawlessly and enable measurement at the source. Read more

  • Today Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Planning Through The Pandemic, Political And The Improbable

    Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandem... Read more

  • Today Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Where TV And OTT/Streaming Worlds Collide

    In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months. Read more

  • Today Posted: September 23 2020 @ 17:30 | From: www.marketing91.com

    Perception Management: Definition And Critical Tips

    Do you want to add multiplier useful to all your marketing activities? Then perception management can do the magic for you. It differentiates great businesses...Read more » The post Perception Management: Definition and Critical Tips appeared first on Marketing91 Read more

  • Today Posted: September 23 2020 @ 14:20 | From: martechtoday.com

    We’re Hiring A New Content Lead For Search Engine Land And SMX

    It's s great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals. The post We’re hiring a new content lead for Search Engine Land and SMX appeared first on MarTech Today. Read more

  • Today Posted: September 23 2020 @ 12:59 | From: martechtoday.com

    20200923 MTT

    The post 20200923 MTT appeared first on MarTech Today. Read more