Lowe's Enters Retail Media Fray As Home Improvement Continues To Engage Shoppers

Publicis' CitrusAd and Criteo worked on the platform that delivered a 700% return on ad spend for one test partner in the kitchen and bath category.

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October 13 2021 | Peter Adams

https://www.marketingdive.com/news/lowes-enters-retail-media-fray-as-home-improvement-continues-to-engage-sho/608146/