The Ugly Face Of Facebook

Posted: December 3 2020 by blog.smei.org


Facebook and advertisers had a symbiotic relationship that was exposed and brought to light in a nasty way after the 2016 US election following the Cambridge Analytica saga. This is how it works. The online targeted advertising campaign constitutes the primary revenue source of Facebook. The account registration and user engagement process enable Facebook to accumulate demographic, interest, and behavioral profiles of its users. The number of users is in the billions. Such big data are then used by advertisers to micro-target the users giving the advertiser the ability to choose the audience with very specific attributes for their ads.


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