U.S. Influencer Marketing Spend To Hit Around $3.7 Billion This Year, More Than Doubling 2020 Growth Rate

Influencer marketing spend is predicted to jump 33.6% in the U.S. this year, reaching $3.7 billion, according to analytics firm eMarketer‘s inaugural forecast in the sector. The projected 33.6% uptick in 2021 is more than double the 14.4% growth that occurred in 2020, per eMarketer, when brands spent $2.76 billion on influencer marketing. The firm largely attributes [...]


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July 22 2021 | Saijo

https://tldrmarketing.com/paid-media/u-s-influencer-marketing-spend-to-hit-around-3-7-billion-this-year-more-than-doubling-2020-growth-rate/