Why Mega-famous Creators Don’t Define Influencer Marketing

Posted: December 11 2020 by www.campaignlive.com


Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.


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https://www.campaignlive.com/article/why-mega-famous-creators-dont-define-influencer-marketing/1702558