Marketing News Page 362

  • How To Calculate And Reduce Churn Rate For Your Ecommerce Website?

    As an e-commerce business, you need to think of so many different aspects of your business. From increasing sales to improving your digital marketing strategy, it all makes a difference. And, another super-important factor that you need to keep track of is your business' churn rate. Simply put, churn rate is a business metric that tells you how many people left your business over a certain peri... Continue reading How To Calculate And Reduce Churn Rate For Your Ecommerce Website?

    February 9 Marketing | feeds2.feedburner.com
  • What Will You Learn At MarTech?

    After two rewarding days of tactic-rich training, you’ll be ready to overcome marketing challenges, surpass customer expectations, and achieve organizational success. The post What will you learn at MarTech? appeared first on MarTech Today. Continue reading What Will You Learn At MarTech?

    February 9 Marketing | martechtoday.com
  • Tapad Seeks To Make Cookieless IDs Interoperable

    Switchboard is not a new ID solution. It's an attempt to make different ID solutions play nice together. The post Tapad seeks to make cookieless IDs interoperable appeared first on MarTech Today. Continue reading Tapad Seeks To Make Cookieless IDs Interoperable

    February 9 Marketing | martechtoday.com
  • Making Sense Of Google’s FLoC Alternative To Third-party Cookies: Tuesday’s Daily Brief

    Plus, why Apple's IDFA plan is enraging Facebook. The post Making sense of Google’s FLoC alternative to third-party cookies: Tuesday’s daily brief appeared first on MarTech Today. Continue reading Making Sense Of Google’s FLoC Alternative To Third-party Cookies: Tuesday’s Daily Brief

    February 9 Marketing | martechtoday.com
  • TikTok Has Made The Most Progress Toward Media Responsibility Standards: Mediabrands Report

    Social-media platforms have improved in Mediabrands' periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done. Continue reading TikTok Has Made The Most Progress Toward Media Responsibility Standards: Mediabrands Report

    February 9 Marketing | www.campaignlive.com
  • Without Buying An Ad, Pepsi Drove The Largest Super Bowl LV Brand Conversation

    And five other brands that gave a championship performance, according to Twitter itself. Continue reading Without Buying An Ad, Pepsi Drove The Largest Super Bowl LV Brand Conversation

    February 9 Marketing | www.campaignlive.com
  • Public-Private Partnerships – Meaning, Advantages And Disadvantages

    Public-private partnerships are the ones in which a private company funds the construction of a public project in exchange for operating profits. Public-private partnerships can be...Read more » The post Public-Private Partnerships – Meaning, Advantages and Disadvantages appeared first on Marketing91 Continue reading Public-Private Partnerships – Meaning, Advantages And Disadvantages

    February 9 Marketing | www.marketing91.com
  • What You Need To Know About Lead Conversion [With Expert Tips]

    So, you've designed a lead generation strategy and it's working. Your website visitors are coming to your website, filling out your forms, and boom, you've got leads. Now what? Continue reading What You Need To Know About Lead Conversion [With Expert Tips]

    February 9 Marketing | blog.hubspot.com
  • 7 Types Of Corporate Events [+ Virtual Event Ideas]

    One of my favorite episodes of "The Office" is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues. But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign. Continue reading 7 Types Of Corporate Events [+ Virtual Event Ideas]

    February 9 Marketing | blog.hubspot.com
  • What's Attention Marketing, & Should You Use It?

    Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades? It might not be surprising to hear, but overall our collective attention span has been narrowing. You might be wondering, "What does this mean for marketers?" Continue reading What's Attention Marketing, & Should You Use It?

    February 9 Marketing | blog.hubspot.com