Marketing News Page 365

Cumulative Layout Shift: What It Is And How To Measure It

We’ve all had it happen to us: we try to choose an option on a websi...

November 25, 2021 / Marketing

Last Day To Get 50% Off The Freelancing Freedom Course

Get a shortcut to working with better clients who pay you what you’re worth. Her...

November 28, 2021 / Marketing

A Simple Guide To Lean Process Improvement

There are many businesses out there that operate with a mindset of “...

November 25, 2021 / Marketing

5 Things Gen Z Will Spend Money On & Why Marketers Need To Care

With a purchasing power of more than $143 billion, Gen Z is expected...

November 29, 2021 / Marketing
  • Center Of Excellence | Top 10 Questions To Ask Yourself

    Implementing a foundation program library inside of your Marketo Engage application is one feat. Implementing a center of excellence outside of the platform is another. Without a focus on people, processes, and overall technology, you could be setting yourself up for poor adoption and support. With a focus on the three, you could be setting […] The post Center of Excellence | Top 10 Questions to A... Continue reading Center Of Excellence | Top 10 Questions To Ask Yourself

    October 27 Marketing | blog.marketo.com
  • The Ugly Face Of Facebook

    Facebook and advertisers had a symbiotic relationship that was exposed and brought to light in a nasty way after the 2016 US election following the Cambridge Analytica saga. This is how it works. The online targeted advertising campaign constitutes the primary revenue source of Facebook. The account registration and user engagement process enable Facebook to accumulate demographic, interest, and b... Continue reading The Ugly Face Of Facebook

    October 26 Marketing | blog.smei.org
  • Lead Nurturing Campaigns | 6 Tips From A Small, But Mighty Marketing Team

    Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others […] The post Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team appeared first on Marketo Market... Continue reading Lead Nurturing Campaigns | 6 Tips From A Small, But Mighty Marketing Team

    October 20 Marketing | blog.marketo.com
  • Pants Are Not Optional | Keeping Productivity & Company Culture Alive

    ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full view. Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.”  The UK’s Prime Minister Boris […] The post Pants Are Not Optional | Keeping Productivity & Company Cult... Continue reading Pants Are Not Optional | Keeping Productivity & Company Culture Alive

    October 16 Marketing | blog.marketo.com
  • The New Breed Of Marketers | 5 Attributes That Distinguish New Marketers

    Marketing has changed.  And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences.  1. […] The post The New Breed of Marketers | 5 Attrib... Continue reading The New Breed Of Marketers | 5 Attributes That Distinguish New Marketers

    October 16 Marketing | blog.marketo.com
  • Marketing Attribution Advice From The Marketo Champion Of The Year

    Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. But I found myself wanting to know more about the personal experience of managing marketing attribution […] The post Marketing Attribu... Continue reading Marketing Attribution Advice From The Marketo Champion Of The Year

    October 16 Marketing | blog.marketo.com
  • Apply For The 2021 Marketo Engage Champion Program

    I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. Next year is extra special as it marks the 10-year anniversary since the Marketo Engage Champion program was first launched.  The Marketo Engage Champion program represents an elite group of our most advanced Marketo Engage users and brand ambassadors who are Marketo Engage Certified Experts (MCE... Continue reading Apply For The 2021 Marketo Engage Champion Program

    October 16 Marketing | blog.marketo.com
  • Top Tips For Developing A Digital Strategy

    Are you struggling to develope a digital strategy? This year has presented some of the toughest challenges where sustaining a business is concerned. Especially given the current economic climate and the repercussions that arose with the global pandemic. When we all shifted to a remote lifestyle back in March, a panic of sorts set in. […] The post Top Tips for Developing a Digital Strategy appeared... Continue reading Top Tips For Developing A Digital Strategy

    October 13 Marketing | blog.smei.org
  • Does Email Subject Lines Increase Click Rates?

    Studies connecting email subject lines to engagement rates is scarce. Even in the limited studies done, the use of the subject line is not addressed in detail. And, most of these studies are being done in either user forum scenarios or academic settings. As we all know, results obtained from theoretical studies can be totally different from practice. All in all, there is a lack of credible academi... Continue reading Does Email Subject Lines Increase Click Rates?

    September 28 Marketing | blog.smei.org
  • Why Digital Transformation Is Crucial For Marketing And Sales Alignment

    Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization and no leadership should be looking to make these changes and shift internal processes […] The post Why Digital Transformation Is Crucial for Marketin... Continue reading Why Digital Transformation Is Crucial For Marketing And Sales Alignment

    September 7 Marketing | blog.marketo.com