Marketing News Page 6

Are Employees More Or Less Productive Than They Were In 2020? How Marketers Can Navigate [New Data]

2020 was a whirlwind year for managers.

September 21, 2021 / Marketing

What Is An A/A Test & Do You Really Need To Use It?

What's worse than working with no data?

September 22, 2021 / Marketing

What Is Expert Power And How Can You Develop It?

Have you heard the expression that it takes 10,000 hours of delibera...

September 21, 2021 / Marketing

New Marketing Tactic To Keep Hot Categories Growing

Some sales soared during the pandemic. Comping that growth is the hard part. Her...

September 22, 2021 / Marketing
  • The Best Integrated Marketing Campaigns, According To HubSpot Marketers

    Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut. And if you flip through Instagram once you get to your destination, you might see a GIF on your feed, displaying the donut. Continue reading The Best Integrated Marketing Campaigns, According To HubSpot Marketers

    September 15 Marketing | blog.hubspot.com
  • From Big Data To Big Ops: Brinker Speaks On Marketing Ops Shift In MarTech Keynote

    How industry professionals can navigate the tech explosion around every business function and strategy imaginable. DevOps and DataOps for starters. The post From Big Data to Big Ops: Brinker speaks on marketing ops shift in MarTech keynote appeared first on MarTech. Continue reading From Big Data To Big Ops: Brinker Speaks On Marketing Ops Shift In MarTech Keynote

    September 15 Marketing | martechtoday.com
  • It’s Day Two Of MarTech: Wednesday’s Daily Brief

    Time to meet the 2021 Stackies winners. The post It’s day two of MarTech: Wednesday’s Daily Brief appeared first on MarTech. Continue reading It’s Day Two Of MarTech: Wednesday’s Daily Brief

    September 15 Marketing | martechtoday.com
  • Pepsi Breaks Down Recycling 101 With NFL Stars Amid Sustainable Transformation

    A "Trash Talk" platform featuring player-led PSAs and an interactive game is part of a new initiative that spans the PepsiCo portfolio. Continue reading Pepsi Breaks Down Recycling 101 With NFL Stars Amid Sustainable Transformation

    September 15 Marketing | www.marketingdive.com
  • State Farm's Mascot Debuts As First Branded Character In NBA 2K22

    Along with a Twitch livestream, the integration includes a digital storefront where players can buy in-game apparel inspired by Jake from State Farm. Continue reading State Farm's Mascot Debuts As First Branded Character In NBA 2K22

    September 15 Marketing | www.marketingdive.com
  • As NFL Kicks Off 2nd Pandemic Season, Sports Marketers Exercise Cautious Optimism

    Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting. Continue reading As NFL Kicks Off 2nd Pandemic Season, Sports Marketers Exercise Cautious Optimism

    September 15 Marketing | www.marketingdive.com
  • Instagram Launches New Map Search In Australia And New Zealand

    Instagram has launched a live test of a new feature called ‘Map Search’ in Australia and New Zealand, which enables users to discover businesses and locations of interest on the in-app map, and find info on each listed business, as well as post public posts tagged with that location. Read More: Instagram Launches New Map Search in Australia and New Zealand Continue reading Instagram Launches New Map Search In Australia And New Zealand

    September 15 Marketing | tldrmarketing.com
  • Cloudflare Adds Automated Signed Exchanges For Google Search

    Signed Exchanges enable non-AMP sites to cache pages with Google Search for near-instant delivery. The open standard is complex and has had a slow adoption rate, but Cloudflare has fully automated the process, making it trivial for sites to use. Cloudflare customers with paid plans can find the new SXG feature in the Speed section [...] Read More: Cloudflare Adds Automated Signed Exchanges For Goo... Continue reading Cloudflare Adds Automated Signed Exchanges For Google Search

    September 15 Marketing | tldrmarketing.com
  • Google Wants To Kill Off User Agent Info From Header Fields

    Google is working on an origin trial that is ready for testing, the Reduced User-Agent header. They plan to do a slow rollout of the feature which will  gradually reduce, in a phased manner, the granularity of available information in the User-Agent header field. Read More: Google Wants to Kill off User Agent Info from Header Fields Continue reading Google Wants To Kill Off User Agent Info From Header Fields

    September 15 Marketing | tldrmarketing.com
  • Reddit Launches New Updates For Its Ad Platform, Including Bid Recommendations

    Reddit continues to refine its ad tools with a new update to its ad creation platform, including bid recommendations, improved editing functionality and enhanced system performance. Read More: Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations Continue reading Reddit Launches New Updates For Its Ad Platform, Including Bid Recommendations

    September 15 Marketing | tldrmarketing.com