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  • Posted: September 14 2020 @ 23:00 | From: www.ana.net

    Contributing To A World That Works For Employees And Everyone Else

    Learn how purpose continues to inspire and engage the people of MOD, resulting in loyal customers and a successful business. Read more

  • Posted: September 14 2020 @ 23:00 | From: www.ana.net

    ANA Newsstand | USPS: The Keys To Direct-to-Consumer Success

    Before rushing to copy the offline marketing efforts of direct-to-consumer brands, it’s crucial for traditional brands to first understand the overall purpose driving the strategy. The timing, messaging, and medium also play a part in the broader scheme of the campaign. Read more

  • Posted: September 14 2020 @ 23:00 | From: www.ana.net

    What's Happening At The ANA

    Hear from ANA’s experts on the pressing issues facing the marketing industry. Read more

  • Posted: September 14 2020 @ 23:00 | From: www.ana.net

    Centralize And Automate Production Data And Reporting

    Especially timely given COVID-19 and the increase in remote work, Mastercard was able to leverage a new platform (Prodigy) to help them centralize and automate decades-old legacy production admin functions. Prodigy is a new cloud-based marketing production data and reporting platform for content cre... Read more

  • Posted: September 14 2020 @ 23:00 | From: www.ana.net

    Ad Industry Economic Update

    In this session, we'll take a look at the state of publishers, ad agencies, and advertising overall. This discussion will break down into three major topic areas including: major digital ad platforms; linear TV advertising/streaming ecosystem; and the state of ad agencies. Read more

  • Posted: September 14 2020 @ 21:00 | From: www.blog.google

    A Workable Publisher Code For Australia

    Editor's note: This is an opinion piece that was first published in the Australian Financial Review on September 13, 2020. The Australian Competition and Consumer Commission's media bargaining code, which is designed to govern the relationship between news media and digital platforms – including how... Read more

  • Posted: September 14 2020 @ 20:30 | From: www.adweek.com

    Facebook Gaming Partners Gain Access To Licensed Music

    Facebook Gaming Partners can now add popular music from several labels, publishers and societies to their livestreams following a host of partnerships that were revealed Monday. Global director of games partnerships Leo Olebe said in a blog post that partnerships were reached with entities including... Read more

  • Posted: September 14 2020 @ 19:50 | From: www.adweek.com

    Facebook Adds Dynamic Vehicle Detail Pages To Automotive Inventory Ads

    Facebook expanded on the automotive inventory ads it introduced in January 2019 by introducing the ability for dealers to drive users to a mobile-optimized shopping experience on the Facebook platform. The social network said in a blog post Monday that when someone clicks on an ad from an auto deale... Read more

  • Posted: September 14 2020 @ 19:14 | From: www.adweek.com

    Vibrant Havaianas Ads Spread Joy Of Long Summers, Endless Dancing And Beach Games

    As summer begins to draw to a close and give way to fall (in most of the Northern Hemisphere), flip flop brand Havaianas has captured all of the joy, love, and excitement of the warmest season in its latest campaign by AlmapBBDO S?o Paulo. The TV, digital and out-of-home campaign, which will run in... Read more

  • Posted: September 14 2020 @ 19:00 | From: blog.linkedin.com

    Creating A More Equitable Economic Future For Everyone

    Like every other company, 2020 has tested us in ways we never anticipated. I’ve seen our employees, members and customers show incredible resilience and adaptability, managing through a global pandemic and economic crisis, and confronting systemic racism head on. As the ways we live and work have be... Read more