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  • Posted: September 14 2020 @ 17:14 | From: www.adweek.com

    3 Ways Brands And Marketers Will Be Forever Changed By 2020

    Key Insights Embrace the moment and learn from it for future challenges. Traits like listening and empathy are vital now. Clarity of purpose helps brands take meaningful action. We still have a little over three months to go in 2020, but the year has already become synonymous with unprecedented chal... Read more

  • Posted: September 14 2020 @ 17:00 | From: www.adweek.com

    The Working-Class Kid From Liverpool Who Changed The Gay Media World

    The first of his working-class Liverpool family to attend college, Josh Fletcher felt out of place as a young gay man without many clear examples for a viable path forward. "I felt pretty invisible in advertising and media growing up, and when I moved to London, this began to really affect me," said... Read more

  • Posted: September 14 2020 @ 17:00 | From: www.adweek.com

    How Clorox Took Over The Cleaning World And Became A Household Staple

    Last month, the Harris Poll surveyed 34,000 American consumers and asked which companies enjoyed the best reputation with them. Skulking at the bottom of the list were Facebook, e-cigarette maker Juul and the Trump Organization. And at the very top, even above Hershey's chocolate and much-loved groc... Read more

  • Posted: September 14 2020 @ 17:00 | From: www.adweek.com

    Sports Leagues Are Teaming Up With Brands To Bring Digital Experiences To Fans

    Key Insights: In a pandemic, tracking ROI isn't an exact science, so marketers need to get creative. Brands don't always need to buy inventory. Sometimes they can make their own. Minutes into a hockey match between the Las Vegas Knights and the Colorado Avalanche, fans were treated to a special remi... Read more

  • Posted: September 14 2020 @ 17:00 | From: www.adweek.com

    Ghost Kitchens Have Their Moment Amid The Pandemic

    Key Insights: Even before the pandemic, takeout was the fastest-growing component for restaurants. Building out of an eatery's physical location doesn't always mean there will be an increase in customers. The ghost kitchen, a space shared by several restaurants that facilitates takeout and delivery,... Read more

  • Posted: September 14 2020 @ 17:00 | From: www.adweek.com

    How Brands And Agencies Are Trying To Increase Voter Turnout This Year

    Key Insights: This election marks a shift away from humor used during the 2016 election to a more serious push to register people to vote. Despite integrating politics into messaging, brands are most successful when they remain nonpartisan. Brands and agencies are turning their focus to increasing v... Read more

  • Posted: September 14 2020 @ 16:52 | From: www.socialmediatoday.com

    Twitter Launches 'Holiday Hub' To Help Marketers Prepare For The Holiday Season

    Twitter has launched a new 'Holiday Hub' mini-site to help marketers map out their holiday campaigns. Read more

  • Posted: September 14 2020 @ 16:25 | From: www.socialmediatoday.com

    Facebook Adds New Brand Safety Controls, Including Topic Exclusions For Video Ads

    Facebook is adding some new brand safety tools for video advertisers, including topic exclusions and 'publisher allow' lists. Read more

  • Posted: September 14 2020 @ 16:10 | From: www.adweek.com

    Can YouTube Shorts Help The Original Video-Sharing Site Ride The TikTok Wave?

    The original video-sharing site finally jumped on the latest video-sharing trend with Monday's introduction of YouTube Shorts, which lets people create videos of up to 15 seconds, complete with music. If that sounds familiar, it should, since TikTok was built on 15-second videos with music, and Face... Read more

  • Posted: September 14 2020 @ 16:06 | From: www.theverge.com

    Facebook Ignored Blatant Political Manipulation Around The World, Claims Former Data Scientist

    Illustration by Alex Castro / The Verge A fired Facebook data scientist has written a 6,600-word memo condemning the company for ignoring evidence the platform was wielded to sway public opinion and manipulate elections around the world, according to a report from BuzzFeed News, which obtained a... Read more