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  • Posted: October 12 2020 @ 11:03 | From: www.adweek.com

    Email Marketers, Focus On The Pre-Send Experience

    Over the last two decades, email marketing and its optimization have been written, talked and argued about--from the tactics of acquiring an email address to subscriber re-engagement and purging. Personalization is one area of optimization that's continuously addressed on blogs or at conferences. Ea... Read more

  • Posted: October 12 2020 @ 11:00 | From: www.adweek.com

    Aaron Paul On The Keys To Dos Hombres’ Marketing: Creative Control And A Quality Product

    Before last summer's launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former Breaking Bad co-star Aaron Paul. Thousands of fans responded immediately, hoping the image was a hint a... Read more

  • Posted: October 12 2020 @ 11:00 | From: www.facebook.com

    How To Make Compelling Ad Visuals

    Creating impactful ad visuals is key to getting your audience’s attention and growing your business. We'll show you how to do it in three free lessons. Read more

  • Posted: October 12 2020 @ 10:58 | From: adtechdaily.com

    Leading Publisher DPG Media Adopts Xandr Ad Server

    UK: DPG Media, a leading publisher in the Netherlands, has today announced that they have chosen to partner with Xandr, AT&T’s advanced advertising company, as their ad server platform of record. From 1st October, DPG Media will make their publisher business available on Xandr Monetize, Xandr’s... Read more

  • Posted: October 12 2020 @ 10:47 | From: adtechdaily.com

    A New Startup Aiming To Challenge The Status Quo And Help Mobile App Developers Scale Programmatic In-House

    International programmatic platform, hybrid.ai, has today announced the launch of its new startup, hybe.io, aimed at disrupting the status quo of managed-service mobile programmatic and enabling mobile app developers to take control over user acquisition and retargeting through an in-house Demand-Si... Read more

  • Posted: October 12 2020 @ 10:34 | From: adtechdaily.com

    Programmatic Is The Key Driver Of UK Digital Media Quality Improvements In 2020 According To New IAS Report

    The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels London, UK: Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Media Quality Report for H1 2020, p... Read more

  • Posted: October 12 2020 @ 10:30 | From: www.adweek.com

    Amazon Studios Fills A Virtual House With Real Actors And DJs For Blumhouse Films

    Amazon Studios is giving horror fans a chance to explore a new slate of Blumhouse films through four live, virtual experiences. Amazon's film and TV production and distributor arm will launch Welcome to the Blumhouse Live, a consumer-facing event that celebrates the release of four new Blumhouse thr... Read more

  • Posted: October 12 2020 @ 10:30 | From: www.digitalinformationworld.com

    YouTube Tests Out Dedicated Filter For Short Videos

    TikTok has really shaken up the industry, and a big part of the reason why that is the case has to do with the fact that it has shown that short videos, a niche and genre that was popular with apps like Vine but was considered dead in the water after Vine closed down, was still a powerful force in t... Read more

  • Posted: October 12 2020 @ 10:24 | From: www.adweek.com

    How DTC Brand Hello Created A Friendly Toothpaste

    Think about Casper. He's friendly. You see him as a friend rather than a ghost. It's similar to how Craig Dubitsky, founder of Hello Products, looks at his toothpaste product. It started with three people, a dog and an idea to make oral care that was beautiful, fun, friendly and even delicious. "Any... Read more

  • Posted: October 12 2020 @ 10:13 | From: www.adweek.com

    Facebook Bans Content That Denies The Holocaust

    After years of criticism over its policies, Facebook rules now explicitly ban content that denies or distorts the truth about the Holocaust. The company's decision--the latest in a slew of new policies aimed at cracking down misinformation from its feeds--comes amid a "rise in anti-Semitism globally... Read more