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  • Boomers, Gen X & Millennials, We’re Talking To You

    “Germany, we’re coming for you,” said a speaker at Visit California’s Outlook Forum in San Fransisco this past February. He reminded the audience that if California was a sovereign nation, it would be the world’s 5th largest economy (ahead of the United Kingdom and India, and behind Germany).  I traveled to the Visit California forum […] The post Boomers, Gen X & Millennials, We’re Talking To... Continue reading Boomers, Gen X & Millennials, We’re Talking To You

    June 2 Content Marketing | www.convinceandconvert.com
  • All The Insights From CMO Summit East 2022

    On May 19, CMOs and senior marketing leaders from some of the world's biggest brands gathered for an intimate gathering to discuss the future of work, Web3 and how they're shaping culture. Virtual and in-person attendees heard from executives from brands including Visible, Mint and MasterCard. You can watch all seven sessions from this year's... Continue reading All The Insights From CMO Summit East 2022

    June 2 Advertising | www.adweek.com
  • Does Marketing Really Matter? (8 Benefits That Show It's Critical)

    Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. Continue reading Does Marketing Really Matter? (8 Benefits That Show It's Critical)

    June 2 Marketing | blog.hubspot.com
  • The 23 Best Google Chrome Extensions For SEO

    The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy. Continue reading The 23 Best Google Chrome Extensions For SEO

    June 2 Marketing | blog.hubspot.com
  • What Is Collective Intelligence? Benefits And Limitations

    Collective intelligence is a concept that describes the ability of a large group of individuals to pool their knowledge, data, and skills in order to... Read more » The post What is Collective Intelligence? Benefits and Limitations appeared first on Marketing91 Continue reading What Is Collective Intelligence? Benefits And Limitations

    June 2 Marketing | www.marketing91.com
  • If And When Roe V. Wade Is Overturned, Publishers Need Better Ways To Fight Misleading Ads

    Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the vulnerable and disenfranchised. Some con artists have posed as debt advisors for people during times of economic insecurity; others target addicts seeking rehab using online indicators of depression and anxiety. The pending overturn of Roe... Continue reading » The post If And When... Continue reading If And When Roe V. Wade Is Overturned, Publishers Need Better Ways To Fight Misleading Ads

    June 2 Advertising | www.adexchanger.com
  • Take Binary Bias Out Of Your Content Conversations

    Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way. Continue reading → Continue reading Take Binary Bias Out Of Your Content Conversations

    June 2 Content Marketing | contentmarketinginstitute.com
  • Using Content As A Business Differentiator

    Looking for something that can give you a unique edge? Wondering if creating the right content can raise you above the competition? In this article, you’ll discover why content can be your unique business differentiator and how to do it right the first time. The Value Proposition of Content John Battelle, the founder of Wired, […] The post Using Content as a Business Differentiator appeared first... Continue reading Using Content As A Business Differentiator

    June 2 Social Media | www.socialmediaexaminer.com
  • How To Create Captivating, Compelling And Optimized Content

    Learn how to identify entities and topically-related keywords, optimize for on-page elements and build content that will stand out. The post How to create captivating, compelling and optimized content appeared first on Search Engine Land. Continue reading How To Create Captivating, Compelling And Optimized Content

    June 2 SEO | feeds.searchengineland.com
  • Brands Show Up In Unique Ways At Women’s College Softball World Series

    A tide of sound buoys college softball. The background of its tournaments consists of a steady stream of chants, songs and other vocal reassurance from the hitting team's dugout. And brands don't even have to ask to be included in the fun. Every so often, an ESPN mic catches a team chanting "We don't drink... Continue reading Brands Show Up In Unique Ways At Women’s College Softball World Series

    June 2 Advertising | www.adweek.com