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  • Today Posted: March 8 2021 @ 1:00 | From: www.digitalinformationworld.com | Tagged: Digital Marketing

    Facebook Has Yet Again Another Feature On Its Sleeve That Is For Sure To Of Use By Everyone

    2021 is definitely the year for different social media platforms to take the world by storm. Especially after the pandemic hit us last year, people have witnessed these different social media apps coming with the best of features and updates just for their users and to help them grow out of their co... Read more

  • Today Posted: March 8 2021 @ 0:55 | From: feeds2.feedburner.com | Tagged: Advertising

    Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital ad... Read more

  • Today Posted: March 8 2021 @ 0:30 | From: feeds2.feedburner.com | Tagged: Advertising

    The Diversification Dilemma: New Avenues For Publishers To Consider In 2021

    "The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written by Benjamin Blank, chief executive officer of UPROXX. The world of publishing learned how to be nimble in times of turbulence during 2020.  While some evolution was expected (particularly... Read more

  • Today Posted: March 8 2021 @ 0:30 | From: www.blog.google | Tagged: Digital Marketing

    Google.org’s Call For A Better Future For Women And Girls

    When women and girls have the resources and opportunities to turn their potential into power, it changes the trajectory of their lives and strengthens entire communities. I’ve seen this play out first hand while living in India, where public health programs that put resources and decision-making in... Read more

  • Today Posted: March 8 2021 @ 0:03 | From: feeds2.feedburner.com | Tagged: Advertising

    Big Tech Critic Tim Wu Joins The White House; The Trade Desk Nips At Google's Heels

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Critic Tim Wu, a leading critic of big tech who coined the term “net neutrality,” is joining the White House in yet another sign that President Joe Biden is taking a hard look at the way large technology firms operate... Read more

  • Today Posted: March 8 2021 @ 0:01 | From: digiday.com | Tagged: Digital Marketing

    ‘We Don’t Have Visibility’: Google’s Ad Targeting Limits Expose Publishers With Reliance On Open Programmatic Market And First-party Data Weakness

    Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reli... Read more

  • Today Posted: March 8 2021 @ 0:01 | From: digiday.com | Tagged: Digital Marketing

    Google’s User-level Identifier Bombshell: What We Know (and Don’t)

    Google is signaling aggressively that the era of direct consumer targeting as we've known it is ending. The post Google’s user-level identifier bombshell: what we know (and don’t) appeared first on Digiday. Read more

  • Today Posted: March 8 2021 @ 0:01 | From: digiday.com | Tagged: Digital Marketing

    Why Independent Black-owned Media Companies Are Not Participating In Agency Multicultural Marketplaces

    Advertising agencies are launching new multicultural PMPs but some Black-owned media companies are refraining from joining. The post Why independent Black-owned media companies are not participating in agency multicultural marketplaces appeared first on Digiday. Read more

  • Today Posted: March 8 2021 @ 0:01 | From: digiday.com | Tagged: Digital Marketing

    Global Publishing Summit Recap: Prepare For A World Without Cookies

    If you were listening in to our Global Publishing Summit on February 24-26, you’re probably still processing the wealth of insights, tips and strategies shared by all the speakers we heard from over the course of the summit. If you weren’t able to attend, fear not: we’re here to distill the key talk... Read more

  • Today Posted: March 8 2021 @ 0:01 | From: digiday.com | Tagged: Digital Marketing

    Advertisers’ Linear TV Ad Dollars Don’t Carry As Much Clout As Networks Angle To Shift Money To Streaming, Digital

    TV networks are pushing for advertisers to sign deals that allow ads to run across networks' streaming and digital inventory in addition to their linear channels. The post Advertisers’ linear TV ad dollars don’t carry as much clout as networks angle to shift money to streaming, digital appeared firs... Read more