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How To Enable Automatic Google Analytics UTM Tracking In Salesforce Marketing Cloud

By default, Salesforce Marketing Cloud (SFMC) isn’t integrated with Google Analy...

January 17, 2022 / Digital Marketing

Google Tests Showing Review Snippets Text Along With Map Results Pins

Looks like Google might be testing maps results with customer review snippets al...

January 18, 2022 / Marketing

How To Make The Most Of AI Writing Tools, According To Bloggers

AI writing tools have come a long way since spellcheck.

January 18, 2022 / Marketing
  • Origin Media On Fighting CTV’s Chronic Frequency Problem (And The ‘Dinosaurs Of Madison Avenue’)

    What’s the point in running an ad on TV if no one’s watching? That’s the question Origin Media is aiming to answer with technology that inserts native animated “primer” videos before ads within connected TV ad pods so that a viewer’s attention doesn’t wander off during an ad break. “Capturing attention is a big challenge... Continue reading » The post Origin Media On Fighting CTV’s Chronic Frequen... Continue reading Origin Media On Fighting CTV’s Chronic Frequency Problem (And The ‘Dinosaurs Of Madison Avenue’)

    Today January 24 Advertising | www.adexchanger.com
  • The Framework Makes The Game Work; Paywall Pain Management

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TC Effed? The Irish Council for Civil Liberties, a privacy advocacy group, published a blog post last week arguing that IAB Europe’s Transparency and Consent Framework (TCF), the industry’s mechanism to convey consent data in online ad bids, cannot be reliably audited and... Continue reading » The post The Framework Make... Continue reading The Framework Makes The Game Work; Paywall Pain Management

    Today January 24 Advertising | www.adexchanger.com
  • Brand Infographic Design — The Complete Guide

    Infographics are a powerful data visualization tool that can present complex information in a digestible way and get your message across effectively. A well-designed infographic can be fun, colorful, and professional, inviting readers to engage with information that they may have ignored if it were presented as plain text.Unsplash / Fakurian DesignInfographics are relatively affordable to create,... Continue reading Brand Infographic Design — The Complete Guide

    January 23 Digital Marketing | www.digitalinformationworld.com
  • What Are Marketing Automation Platforms, What Do They Do, And How Is The Vendor Landscape Changing?

    The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return. The post What are marketing automation platforms, what do they do, and how is the vendor landscape changing? appeared first on MarTech. Continue reading What Are Marketing Automation Platforms, What Do They Do, And How Is The Vendor Landscape Changing?

    January 23 Marketing | martechtoday.com
  • TikTok's Working On A New, Opt-In Function To Show You Who Viewed Your Profile

    The option would show you who's checked out your profile over the past 30 days - if you care. Continue reading TikTok's Working On A New, Opt-In Function To Show You Who Viewed Your Profile

    January 23 Social Media | www.socialmediatoday.com
  • Most Common Productivity Myths Debunked

    Throw ‘how to be productive’ into any search engine and you’ll find a confused and contradictory jumble of advice. Every article seems to be followed immediately by one that tells you to do the opposite: work when inspiration hits, but build a timetable and stick to it. Go for regular walks, but stop procrastinating. Work from home, but don’t get too comfortable. It can get a little confusing.Ther... Continue reading Most Common Productivity Myths Debunked

    January 23 Digital Marketing | www.digitalinformationworld.com
  • 40 Percent Emails Constitute A Threat; Says A Report By Hornetsecurity

    With such advanced technology in the world, there is no place in tech where cybercriminals haven’t shown their imprints. One of the leading places for cybercrimes and activities happens to be a place which is often used by businesses and individuals, and that is emails.According to the report which was conducted by Hornetsecurity, 40 percent of the received emails constitute a threat. Considering... Continue reading 40 Percent Emails Constitute A Threat; Says A Report By Hornetsecurity

    January 23 Digital Marketing | www.digitalinformationworld.com
  • Latent Semantic Indexing (LSI): Is It A Google Ranking Factor? Via @sejournal, @mirandalmwrites

    What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said.The post Latent Semantic Indexing (LSI): Is It A Google Ranking Factor? appeared first on Search Engine Journal. Continue reading Latent Semantic Indexing (LSI): Is It A Google Ranking Factor? Via @sejournal, @mirandalmwrites

    January 23 SEO | www.searchenginejournal.com
  • Apple Shows Off IPhone 13 Features In Latest Ads

     If you've browsed the Apple YouTube channel recently you might have noticed that there are two new  iPhone 13 commercials pop up.  As is typical with Apple's advertising strategy, the ads focus on some new and/or unique feature that they want consumers to be aware of by highlighting it in a unique and catchy way.The first commercial called “Doin Laps” is a simple video of a bicycle-riding kid doi... Continue reading Apple Shows Off IPhone 13 Features In Latest Ads

    January 23 Advertising | feeds.feedburner.com
  • Are Contextual Links A Google Ranking Factor? Via @sejournal, @MattGSouthern

    Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here.The post Are Contextual Links A Google Ranking Factor? appeared first on Search Engine Journal. Continue reading Are Contextual Links A Google Ranking Factor? Via @sejournal, @MattGSouthern

    January 23 SEO | www.searchenginejournal.com