LFM News Headlines

  • Posted: September 17 2020 @ 7:43 | From: digiday.com

    NBCUniversal Tests New Measurement Program To Prove It Can Push Product Sales For Advertisers

    NBCU will use the program to inform media planning discussions with advertisers and eventually to guarantee sales against an ad buy. The post NBCUniversal tests new measurement program to prove it can push product sales for advertisers appeared first on Digiday. Read more

  • Posted: September 17 2020 @ 7:41 | From: www.crazyegg.com

    The Best Web Hosting Services

    Want to get right to the point? My top pick for the best web hosting service is definitely Bluehost. A good web hosting service allows you to easily (and painlessly) get your site live without wanting to pull your hair out or throw your laptop out the window. But there are different types of web […]... Read more

  • Posted: September 17 2020 @ 7:40 | From: www.campaignlive.com

    Two Agency Groups Face Off In Walgreens Boots Alliance Global Review

    Race hots up for US pharmacy giant's integrated account. Read more

  • Posted: September 17 2020 @ 7:16 | From: yoast.com

    How To Get Great Looking Google Results

    You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a video, or some other thing. These are so-called rich results. They stand out […] Th... Read more

  • Posted: September 17 2020 @ 7:09 | From: feeds.marketingland.com

    Affinity Answers Helps Brands Talk To Fans

    Today it rebrands its AudiencePlanner tool as FanFinder360°.Please visit Marketing Land for the full article. Read more

  • Posted: September 17 2020 @ 7:00 | From: www.adweek.com

    OkCupid Is Trying To Make ‘VILF’ Happen Ahead Of The Election

    You may be familiar with the term MILF and its counterpart, DILF. But what does it mean to be a VILF? If you don't know, it's Voter I'd Like to ... well, we'll let you finish the rest. It's a term OkCupid is trying to add to our collective vocabulary to show that voting can... Read more

  • Posted: September 17 2020 @ 7:00 | From: www.adweek.com

    Nielsen Introduces Database Designed To Measure Ad Campaign Effectiveness

    Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across vario... Read more

  • Posted: September 17 2020 @ 7:00 | From: martechtoday.com

    Predictions For Holiday 2020 V400.0? Be Ready For Anything

    Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed. The post Predictions for holiday 2020 V400.0? Be ready for anything appeared first on MarTech Today. Read more

  • Posted: September 17 2020 @ 7:00 | From: www.adweek.com

    NBCU Moves Past Campaign Outcome Guarantees To Measure Marketers’ Total Investment Impact

    Several media companies make performance-outcome guarantees with marketers, in which the deals are centered around metrics that prove TV's ability to drive behavior--like in-store foot traffic and website visits--instead of traditional age and gender demos. But NBCUniversal is taking those partnersh... Read more

  • Posted: September 17 2020 @ 6:57 | From: www.blogger.com

    Googlebot Will Soon Speak HTTP/2

    Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2 for short, web professionals asked us whether Googlebot can crawl over the upgraded, more modern versi... Read more