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What Is A YouTube Pre Roll Ad [+9 Examples To Inspire You]

Even if you aren't completely sure what a pre roll ad is, odds are y...

October 12, 2021 / Marketing

What It Takes To Stop Ransomware Threats

The uncertainty of the world in the global pandemic is stressful enough to perfo...

October 12, 2021 / Social Media

Cyren Detects An Astonishing Increase In Phishing Across The Board

Phishing, once an occasionality that appeared after a well thought out plan on a...

October 12, 2021 / Digital Marketing

How We Reimagined The Hootsuite Office For The Future Of Work [Photos]

The pandemic brought remote work to life to a scale never seen before. As it con...

October 12, 2021 / Social Media
  • Reach And Message Frequency In CTV And OTT Part 2—and What Ad Tech Can Do About It

    Now, with the rapid migration of audiences to CTV platforms just as CTV paid and ad-supported channels have exploded on the scene in 2020, both viewers and advertisers are further challenged. Here are some of the latest developments with reach and message frequency in CTV and OTT, as well as some insight into what ad tech could be doing to solve these challenges: The post Reach and Message Frequen... Continue reading Reach And Message Frequency In CTV And OTT Part 2—and What Ad Tech Can Do About It

    January 21 Advertising | www.admonsters.com
  • Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back In Targeted UK Ad

    It's been more than a decade since Isaiah Mustafa resonantly charmed his way into the hearts of America through his game-changing 2010 Old Spice ad, "The Man Your Man Could Smell Like." In the years since, he was largely absent from from the brand's advertising until Wieden+Kennedy Portland, the agency behind his much-celebrated debut spot,... Continue reading Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back In Targeted UK Ad

    January 21 Advertising | www.adweek.com
  • Meditation Apps Step Out Of Their Comfort Zone To Find New Users

    Between the news overload, nonstop social media debates and overwhelming political commentary, most people would not associate election night in America with relaxation. But this year, CNN viewers may have noticed that Calm, an app focused on meditation and mindfulness, had its fair share of screentime during the network's most anticipated night of the year.... Continue reading Meditation Apps Step Out Of Their Comfort Zone To Find New Users

    January 21 Advertising | www.adweek.com
  • Retail Marketers Invest In Livestreams To Establish Shopping's 'next Normal'

    The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales and foster direct relationships with customers. Continue reading Retail Marketers Invest In Livestreams To Establish Shopping's 'next Normal'

    January 21 Digital Marketing | www.marketingdive.com
  • Seemingly Innocuous Windows 10 Feature Is Being Used By Hackers

    A new phishing campaign is making the rounds, and it’s delivering malware to various users through a Windows 10 feature that has so far been considered somewhat useful if innocuous and otherwise harmless. The feature in question is called Windows Finger, and it is a command that essentially allows information contained on a system to be displayed remotely if the user that owns the system permits t... Continue reading Seemingly Innocuous Windows 10 Feature Is Being Used By Hackers

    January 21 Digital Marketing | www.digitalinformationworld.com
  • Barilla Cooks Up Pasta Timer Playlists On Spotify

    The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes. Continue reading Barilla Cooks Up Pasta Timer Playlists On Spotify

    January 21 Digital Marketing | www.marketingdive.com
  • Social Ad Spend Surged Over Holidays, With Video Content Commanding Spotlight

    A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found. Continue reading Social Ad Spend Surged Over Holidays, With Video Content Commanding Spotlight

    January 21 Digital Marketing | www.marketingdive.com
  • Here’s How You’ll Be Able To Stream Super Bowl 55

    The NFL's annual Super Bowl matchup has long been linear television's tentpole. But as with many things, the Big Game is becoming an increasingly digital affair. This year, CBS Sports, which has the rights to air the game and is planning extensive pregame and postgame coverage, will stream it on CBS Sports' digital properties, including... Continue reading Here’s How You’ll Be Able To Stream Super Bowl 55

    January 21 Advertising | www.adweek.com
  • Ad Of The Week: Snickers: ‘Stanimal’

    The candy brand introduced its new Snickers Peanut Brownie bar in typical humorous fashion. Continue reading Ad Of The Week: Snickers: ‘Stanimal’

    January 21 Marketing | www.campaignlive.com
  • More Than Half Of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results

    With Covid-19's hit to event spending, travel and PR, many companies shifted that extra budget over to marketing technology and automation investments. Now, almost a year into the pandemic, most CEOs aren't convinced their marketing teams are using that extra cash successfully. According to The New Normal 2021 Benchmark Report from StrategyBox, 56% of CEOs... Continue reading More Than Half Of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results

    January 21 Advertising | www.adweek.com