LFM News Headlines

  • Posted: September 16 2020 @ 8:00 | From: www.adweek.com

    In A Play For TV Dollars, YouTube Expands Targeting Capabilities For Marketers

    In separate moves, Google today made further efforts to woo traditional TV ad buyers with targeting updates to YouTube, plus enhanced inventory access for buy-side ad tools. The advertising giant hopes these moves will further the flow of ad dollars to digital as the TV landscape goes through unprec... Read more

  • Posted: September 16 2020 @ 7:47 | From: feeds.feedburner.com

    IMA Launches Global Ad Campaign To Highlight How CMAs Make A Difference In Business

    IMA (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA (Certified Management Accountant) certification program. The multi-channel campaign was developed in partner... Read more

  • Posted: September 16 2020 @ 7:15 | From: yoast.com

    Social Media For Small Businesses: 12 Tips To Boost Your Local Marketing

    A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feel... Read more

  • Posted: September 16 2020 @ 6:00 | From: www.crazyegg.com

    Best Inventory Management Software

    Want to get right to the point? My top pick for the best inventory management software is definitely TradeGecko. In 2011, Best Buy ran out of their most popular products, right around Black Friday and Christmas. Some people even claim they “stole Christmas.” We don’t know how much revenue they lost... Read more

  • Posted: September 16 2020 @ 5:50 | From: feeds.marketingland.com

    How To Find Value For Your Martech Stack

    How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget.Please visit Marketing Land for the full article. Read more

  • Posted: September 16 2020 @ 5:47 | From: feeds.marketingland.com

    Women In Tech Report Continuing Discrimination And Harassment

    Women of color face more harassment.Please visit Marketing Land for the full article. Read more

  • Posted: September 16 2020 @ 5:45 | From: www.adweek.com

    Why Hugh Jackman Isn’t A Jerk; Baby Yoda Is Back: Tuesday’s First Things First

    Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Why Isn't Hugh Jackman a Total Asshole?... Read more

  • Posted: September 16 2020 @ 5:30 | From: www.crazyegg.com

    Best Live Chat Software

    Live chat software has become the new “must-have” in customer service.  In fact, more than half of all consumers prefer to chat with someone online as opposed to calling a company for support. 41% of people expect websites to offer live chat. In terms of consumer preferences, live chat is the leadin... Read more

  • Posted: September 16 2020 @ 5:20 | From: feeds.searchengineland.com

    How Much Does Google’s New Search Term Filtering Affect Ad Spend Transparency? Here’s How To Find Out

    This script will show you the daily percentage of clicks going to search terms that Google doesn’t report.Please visit Search Engine Land for the full article. Read more

  • Posted: September 16 2020 @ 5:00 | From: contentmarketinginstitute.com

    4 Ways To Get The Most From Your Content Marketing Operations

    Reliance on productivity tools can mask operational concerns that lead to low content quality and sub-par team performance. Focus on these four concepts to improve productivity, energize creativity, and stay focused. Continue reading → The post 4 Ways to Get the Most From Your Content Marketing Oper... Read more