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  • Posted: September 23 2020 @ 23:00 | From: www.ana.net

    The Post Pandemic Pivot: How Cross-Screen Attribution And State-Of-The-Art Data Is Solving For The Challenges Of Tomorrow

    In this session, Comscore will be joined by our partners at LiveRamp to explore the challenges brands are facing in today's evolving marketplace, and discuss why an always-on cross-screen attribution tool powered by best-in-class data is necessary to the future of media planning and buying. Read more

  • Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Building Trust And Transparency In Data

    In this session, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising. Read more

  • Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Driving Action To Fuel Change

    This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help. Read more

  • Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Building A Marketing Survival Toolkit

    Cookies are on their way out. Privacy regulation is disrupting how we monitor online ad exposure. And a pandemic has significantly changed consumer behavior. Is this the end of marketing measurement and MTA as we know it? Read more

  • Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Join The Movement. Centralize Creative. Enable Media & Measurement

    Grab your coffee and join Melinda McLaughlin, CMO of Extreme Reach, to understand how to set up teams to execute media plans flawlessly and enable measurement at the source. Read more

  • Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Planning Through The Pandemic, Political And The Improbable

    Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandem... Read more

  • Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Where TV And OTT/Streaming Worlds Collide

    In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months. Read more

  • Posted: September 23 2020 @ 23:00 | From: www.ana.net

    ANA Newsstand | LiveRamp: Cross-Screen Measurement Isn’t The Future; It’s Already Here

    The disruption of TV and the decay of linear reach are here. Technology is giving consumers new ways to view TV content, but TV ad planning and measurement often live within legacy tools built for that time when TV was linear only. That’s changing. Read more

  • Posted: September 23 2020 @ 23:00 | From: www.ana.net

    Data: Translating The Numbers Into Actionable Strategies

    This webinar explained how you can use File Health and other analytic findings to inform and direct program strategy. Read more

  • Posted: September 23 2020 @ 23:00 | From: www.ana.net

    2020 Holiday Marketing Trends & Best Practices

    How do consumers plan to spend and celebrate this holiday season and are there any demographic trends? What are best practices for reaching consumers this year during the holiday season? Read more