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What Are Your Secrets To Overcoming Marketing Challenges? Take Our Survey

Help us to better understand how marketers are responding to all of this change....

May 17, 2022 / SEO

The Anatomy Of Personalized Search

Unlock magical customer experiences that foster customer loyalty online with per...

May 13, 2022 / SEO

GA4 Isn’t All It’s Cracked Up To Be. What Would It Look Like To Switch?

Marketers are searching for alternative analytics platforms. Here’s what you nee...

May 18, 2022 / SEO

Google’s Latest Privacy Tool Is Also A Useful Feature To Bolster Ad Performance

My Ad Center will let users declare the types of ads they don't (and do) want to...

May 11, 2022 / Digital Marketing
  • Amazon Opens A Beta For Amazon Marketing Cloud

    Amazon Marketing Cloud (AMC) is a measurement and analytics solution built on Amazon Web Services (AWS), similar to Ads Data Hub. Continue reading Amazon Opens A Beta For Amazon Marketing Cloud

    January 4 Advertising | ppc.land
  • Twitter Acquires Podcast Listening App Breaker To Expand Its Audio Focus

    Twitter has acquired podcast listening and community app Breaker as it looks to build upon its new audio Spaces feature. Continue reading Twitter Acquires Podcast Listening App Breaker To Expand Its Audio Focus

    January 4 Social Media | www.socialmediatoday.com
  • Gladiators 'fight To The Jif' In New Ad For Jif Squeeze Peanut Butter

    The spot harkens back to old Hollywood blockbusters set in Ancient Rome. Continue reading Gladiators 'fight To The Jif' In New Ad For Jif Squeeze Peanut Butter

    January 4 Marketing | www.campaignlive.com
  • Progressive's Dr. Rick Keeps Homeowners From Turning Into Their Parents

    The insurance company poked fun at people who suffer from 'parentmorphosis' after buying their first home. Continue reading Progressive's Dr. Rick Keeps Homeowners From Turning Into Their Parents

    January 4 Marketing | www.campaignlive.com
  • Change The Ref Trolls The NRA With Cookies

    Just before Thanksgiving, the National Rifle Association tweeted a picture of Santa holding a scroll with the word "ammo" repeated over and over. The image included the caption, "Dear Santa, You give us ammo. We give you cookies. It's that simple.--@NRA." That obviously didn't sit well with many, especially anti-gun violence groups like Change the... Continue reading Change The Ref Trolls The NRA With Cookies

    January 4 Advertising | www.adweek.com
  • Jif Created A Sword-and-Sandal Gladiator Epic As An Ad For Squeezable Peanut Butter

    Sometimes, when you fancy peanut butter, unscrewing the lid of a jar and scooping out the contents can be a bit of a hassle--which is no doubt why Jif has created new squeezable packaging that makes snacking super convenient. To promote its new packaging, the brand enlisted PSOne, the Publicis multi-agency team formed for client... Continue reading Jif Created A Sword-and-Sandal Gladiator Epic As An Ad For Squeezable Peanut Butter

    January 4 Advertising | www.adweek.com
  • Online Sites Where You Can Find, Compare, Or Promote SaaS Platforms Or Apps

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts I have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales and he shared a few of his favorites and it got me started on building a © 2... Continue reading Online Sites Where You Can Find, Compare, Or Promote SaaS Platforms Or Apps

    January 4 Digital Marketing | feed.martech.zone
  • Want To Make Your Social Media Message Count? Start Using Images That Are Well Aligned With The Text!

    In the times of Coronavirus, when every other organization was promoting safety messages, it was also important to ensure that the images in the text are relevant to the content.The Journal of Health Communication presented a report which warns safety organizations and their social media and content creation teams about the misaligned digital communication. Liz Klein, an associate professor of pub... Continue reading Want To Make Your Social Media Message Count? Start Using Images That Are Well Aligned With The Text!

    January 4 Digital Marketing | www.digitalinformationworld.com
  • JPMorgan Chase Sends Media Buying And Planning Account To WPP, Dentsu

    WPP was awarded the majority of JPMorgan Chase's global media and buying planning responsibilities while Dentsu also retained a portion of the account, according to a source with knowledge of the account. Continue reading JPMorgan Chase Sends Media Buying And Planning Account To WPP, Dentsu

    January 4 Advertising | www.adweek.com
  • Facebook Expands Engagement Alerts For Groups, Adds New Alert Options

    Facebook has expanded access to its engagement alerts for groups, providing more ways for admins to stay on top of group engagement. Continue reading Facebook Expands Engagement Alerts For Groups, Adds New Alert Options

    January 4 Social Media | www.socialmediatoday.com