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How To Enable Automatic Google Analytics UTM Tracking In Salesforce Marketing Cloud

By default, Salesforce Marketing Cloud (SFMC) isn’t integrated with Google Analy...

January 17, 2022 / Digital Marketing

Google Tests Showing Review Snippets Text Along With Map Results Pins

Looks like Google might be testing maps results with customer review snippets al...

January 18, 2022 / Marketing

How To Make The Most Of AI Writing Tools, According To Bloggers

AI writing tools have come a long way since spellcheck.

January 18, 2022 / Marketing
  • New Ways To Support Multicultural Publishers In Display & Video 360

    Recently, marketers have asked us how they can support multicultural publishers, including those owned by members of the Black and Latino communities.For example, the team at GroupM shared that they’re eager to drive change in this area. “We’ve seen a lot of interest from marketers who want to be more inclusive with their advertising budgets,” said Gonzalo del Fa, president of GroupM Multicultural... Continue reading New Ways To Support Multicultural Publishers In Display & Video 360

    September 10 Digital Marketing | www.blog.google
  • Sun Selects – Analysing The Effectiveness Of Affiliate Content In News Media

    An affiliate marketing project by The Sun analysed and compared with similar affiliate projects. Der Beitrag Sun Selects – Analysing The Effectiveness of Affiliate Content in News Media erschien zuerst auf SISTRIX. Continue reading Sun Selects – Analysing The Effectiveness Of Affiliate Content In News Media

    September 9 SEO | www.sistrix.com
  • 17 Untapped Ways To Find New Content Ideas

    Today I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month: So if you want to come up with content topic ideas for blog posts, YouTube videos and podcasts, this … The post 17 Untapped Ways to Find New Content Ideas appeared first on Backlinko. Continue reading 17 Untapped Ways To Find New Content Ideas

    September 8 SEO | backlinko.com
  • Content Marketing Metrics For B2B Companies: From ToFu To BoFu

    Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know. The post Content marketing metrics for B2B companies: From ToFu to BoFu appeared first on Search Engine Watch. Continue reading Content Marketing Metrics For B2B Companies: From ToFu To BoFu

    September 8 SEO | www.searchenginewatch.com
  • Justin Davidson

    Justin is a copywriter in NYC, previously at ViacomCBS and Nickelodeon (before getting pandemic’ed), now on the hunt for his next thing. His site is full of work for/in partnership with Nickelodeon, including something called Toiler Paper Blasters which would have been an immediate MC purchase pre-pandemic, before TP became became the new money. His […] Continue reading Justin Davidson

    September 7 Content Marketing | www.moderncopywriter.com
  • Why Digital Transformation Is Crucial For Marketing And Sales Alignment

    Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization and no leadership should be looking to make these changes and shift internal processes […] The post Why Digital Transformation Is Crucial for Marketin... Continue reading Why Digital Transformation Is Crucial For Marketing And Sales Alignment

    September 7 Marketing | blog.marketo.com
  • Facebook And Instagram Testing New Feature To Cross-post Stories To Both Apps

    Instagram and Facebook are testing a new feature that would further deepen the integration between the two platforms. As reported by The Verge, Facebook is testing the ability to bring Instagram stories directly to Facebook stories. more… The post Facebook and Instagram testing new feature to cross-post stories to both apps appeared first on 9to5Mac. Continue reading Facebook And Instagram Testing New Feature To Cross-post Stories To Both Apps

    September 6 Social Media | 9to5mac.com
  • Q+A: Zurich Insurance’s Head Of Marketing Operations & Services, Marco Buscemi

    Interview with Marco Buscemi When it comes to marketing success, developing a strong marketing operations strategy is key. With over 53,000 employees globally, Zurich Insurance relies on a holistic marketing operations framework, lead by Marco Buscemi, to achieve a thriving marketing process and execution.  Marco Buscemi, Head of Marketing Operations & Services Marco Buscemi, Head […] The post... Continue reading Q+A: Zurich Insurance’s Head Of Marketing Operations & Services, Marco Buscemi

    September 3 Content Marketing | insights.newscred.com
  • Measure Conversions While Respecting User Consent Choices

    With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection authorities in Europe may now require many businesses to obtain consent from users on their digital properties for activities related to advertising and/or analytics—impacting advertisers’ understandin... Continue reading Measure Conversions While Respecting User Consent Choices

    September 3 Digital Marketing | www.blog.google
  • 3 Components Of An Experience Maker | Why It Matters For Modern Businesses

    Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker? It didn’t take long before the […] The post 3 Components of an Experience Maker | Wh... Continue reading 3 Components Of An Experience Maker | Why It Matters For Modern Businesses

    September 3 Marketing | blog.marketo.com