LFM News Headlines

  • Posted: September 16 2020 @ 14:54 | From: www.socialmediatoday.com

    Facebook Announces New Advances In VR And AR, Including AR Glasses Coming Next Year

    Facebook has announced a range of coming AR and VR tools, including its 'Aria' AR glasses and AR ads for Instagram. Read more

  • Posted: September 16 2020 @ 14:51 | From: www.adweek.com

    Mojo Supermarket Hires Droga5 Vet As Managing Director

    Kendra Schaaf will lead client and business operations for Mojo Supermarket, following a year at Fake Love. Read more

  • Posted: September 16 2020 @ 14:46 | From: www.adweek.com

    Summer Retail And Food Services Sales Up 2.4% From 2019

    In spite of recent positive news out of the U.S. Bureau of Labor Statistics--non-farm payroll employment rose by 1.4 million and the unemployment rate fell by 8.4% in August--advance estimates of retail and food services for the month seem to suggest that Americans are spending cautiously as the thr... Read more

  • Posted: September 16 2020 @ 14:34 | From: ppc.land

    Google To Support Deals In DV360’s Forecasting Tool

    Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube. Read more

  • Posted: September 16 2020 @ 14:28 | From: www.adweek.com

    Iceland Wishes You A Very Merry Fishmas In Quirky Seafood Ad

    The Icelandic people are so proud of their country's fish that they celebrate it twice a week with Fishmas--well, they do according to a new quirky video and social campaign by agency Brandenburg for client Seafood from Iceland. At the heart of the campaign, running in the U.K. and U.S. to promote t... Read more

  • Posted: September 16 2020 @ 14:18 | From: www.adweek.com

    What Led Dwyane Wade To His Post-NBA Gig At CAA, And More Revelations From Brandweek

    Dwyane Wade is a modern renaissance man. An Olympic gold medalist and a three-time NBA champion, Wade could have enjoyed a comfortable retirement knowing his legacy was intact. But after hanging up his sneaks in 2019, Wade's immersed himself in the marketing and media world, leveraging his nearly tw... Read more

  • Posted: September 16 2020 @ 14:10 | From: martechtoday.com

    How To Take An Agile Approach To Strategic Marketing Planning

    Implementing agile marketing in the planning process results in better internal communications and client relations. The post How to take an agile approach to strategic marketing planning appeared first on MarTech Today. Read more

  • Posted: September 16 2020 @ 14:05 | From: ppc.land

    What Is An Upfront Deal?

    Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules. In TV, Digiday says Upfronts are “futures marketplace in which buyers and sellers transact ad deals for program... Read more

  • Posted: September 16 2020 @ 13:58 | From: www.adweek.com

    USA And Syfy Chief Chris McCumber Is Leaving NBCUniversal After 2 Decades

    Another high-profile NBCUniversal TV exec is leaving the company as a result of last month's big overhaul. Chris McCumber, president of USA Network and Syfy, is exiting after nearly two decades at the company, he said today. "After nearly 20 years at this tremendous company, this has not been an eas... Read more

  • Posted: September 16 2020 @ 13:43 | From: www.searchenginejournal.com

    Google Adds Support For Regional Video Structured Data Via @martinibuster

    Google introduces support for the regionsAllowed structured data property for video. Gives International SEOs and publishers more control over rich results.The post Google Adds Support for Regional Video Structured Data via @martinibuster appeared first on Search Engine Journal. Read more