LFM News Headlines

  • Posted: September 15 2020 @ 8:44 | From: www.adweek.com

    Tuesday Stir

    Paul Rudd says wear a mask. Read more

  • Posted: September 15 2020 @ 8:30 | From: www.marketingcharts.com

    People’s Confidence In Small Business Still Far Higher Than For Big Business

    Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small business, per a recent survey from Gallup. This level of confidence has grown from two years ago when about two-thirds of US adults held the same degree of confidence in small business. The... Read more

  • Posted: September 15 2020 @ 8:23 | From: feeds2.feedburner.com

    IAB’s Project Rearc Chugs Along On Open Standards, But The Browser Makers Are Wildcards

    Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad tech companies and agencies pledged their support for Rearc on Tuesday, including GroupM, GumGum, Index Exchange, LiveRamp, MediaMath, Neustar, OpenX, Oracle Data Cloud, The Trade Desk and X... Read more

  • Posted: September 15 2020 @ 8:22 | From: www.adweek.com

    Inside General Electric’s New Slogan, ‘Building A World That Works’

    Founded in 1892 with a line of incandescent electric lamps for the new era of energy, General Electric has gone through countless transformations as the technological and industrial needs of Americans have changed over the last 128 years. While it doesn't look much like the company that Thomas Ediso... Read more

  • Posted: September 15 2020 @ 8:18 | From: influencermarketinghub.com

    Monday.com

    Influencer Marketing HubMonday.com Overview Monday.com is different from most of the products that we have reviewed in this section, in that... Monday.compernille Read more

  • Posted: September 15 2020 @ 8:12 | From: feeds2.feedburner.com

    Centro CEO Shawn Riegsecker On Why The Ad Industry Needs To Check Itself Before It Wrecks Itself

    The pandemic has turned Centro CEO and founder Shawn Riegsecker into a slipper-wearing night owl. When Slack and email goes quiet, Shawn gets busy, staying up until the wee hours. Working from home can do that to you. “There are too many pings throughout the day, too much mental confusion,” he says.... Read more

  • Posted: September 15 2020 @ 8:04 | From: www.adweek.com

    Hotels.com Travels Back To 2019 BC (Before Covid-19) With A Warning Of What’s To Come

    This time last year, if someone told you that in 2020 you'd live through a global pandemic, borders would close and grocery shoppers would physically fight over basic essentials like toilet paper, you'd think they were mad. But 2020 has, by all measures, been an unpredictable year. Hotels.com makes... Read more

  • Posted: September 15 2020 @ 8:02 | From: feeds.feedburner.com

    UNISON Asks Public To Support Essential Workers In ‘No Going Back To Normal’ Campaign

    UNISON is today launching a nationwide advertising campaign called ‘No Going Back To Normal’ as part of its push to secure a better future for the key workers who have kept the nation going through the coronavirus pandemic. Creative agency krow is behind the advertising campaign, which features r... Read more

  • Posted: September 15 2020 @ 8:00 | From: www.marketingcharts.com

    In-App Video Ads Completed At Higher Rates Than Mobile Web Ads

    In-app video ads saw a completion rate of 79% in Q2 this year, ahead of the comparable figure for mobile web video ads, according to recent data [download page] from Extreme Reach. Here’s a look at how the two mobile ad formats compared this past quarter. The analysis of Q2 video impressions served... Read more

  • Posted: September 15 2020 @ 8:00 | From: newsroom.fb.com

    New Automated Captions Powered By AI

    Making live video content more accessible by enabling automatic closed captions for Facebook Live and Workplace Live. The post New Automated Captions Powered by AI appeared first on About Facebook. Read more