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  • Posted: December 7 2020 @ 0:30 | From: www.marketing91.com | Tagged: Marketing

    Adaptive Leadership – Principles And Characteristics Of Adaptive Leaders

    Adaption is needed everywhere. You can cite different examples of adaptation in real life to achieve the goals. Leadership is no exception to this trait;...Read more » The post Adaptive Leadership – Principles and Characteristics of Adaptive Leaders appeared first on Marketing91 Read more

  • Posted: December 7 2020 @ 0:03 | From: feeds2.feedburner.com | Tagged: Advertising

    Facebook’s Misinfo Problems Continue; Vizio’s Inscape Limits Data Use

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Short? Facebook updated its misinformation policy to include vaccine-related content, as the company continues fighting against claims that it isn’t doing enough to protect its billions of users. The Wall Street Jo... Read more

  • Posted: December 7 2020 @ 0:01 | From: newsroom.fb.com | Tagged: Social Media

    New Report Shows Rocky Road To Recovery For Small Businesses

    We're releasing the sixth Global State of Small Business Report with findings on how COVID-19 is impacting small businesses. The post New Report Shows Rocky Road to Recovery for Small Businesses appeared first on About Facebook. Read more

  • Posted: December 7 2020 @ 0:01 | From: digiday.com | Tagged: Digital Marketing

    ‘Hard Time Understanding What Sets Them Apart’: As Retail Media Grows Rapidly, Advertisers Are Uncertain Where To Spend

    As retailers roll out new retail media networks, ad buyers say that sector continues to not only become more crowded, but harder to differentiate. The post ‘Hard time understanding what sets them apart’: As retail media grows rapidly, advertisers are uncertain where to spend appeared first on Digid... Read more

  • Posted: December 7 2020 @ 0:01 | From: www.adweek.com | Tagged: Advertising

    GroupM Global Year-End Ad Forecast Is ‘Less Bad’ Than Expected

    Not many companies would say 2020 was great for business. But GroupM's global end-of-year forecast found that things weren't quite as bad as expected, especially compared to the dire outlook of the media investment company's mid-year forecast. According to the just-released global report, "This Year... Read more

  • Posted: December 7 2020 @ 0:01 | From: digiday.com | Tagged: Digital Marketing

    ‘Table Stakes’: Why Publishers’ First-party Data Has Become Prerequisite To Programmatic Ad Sales

    Publishers like Vox Media and SHE Media are making first-party data a more central part of their pitches, in part, because it leads to advertisers spending more. The post ‘Table stakes’: Why publishers’ first-party data has become prerequisite to programmatic ad sales appeared first on Digiday. Read more

  • Posted: December 7 2020 @ 0:01 | From: digiday.com | Tagged: Digital Marketing

    ‘We’re Getting Better At Swarming The Internet’: What Publishers Learned From The Cyber 5

    Several top commerce publishers saw triple-digit revenue growth during the stretch from Thanksgiving Day through Cyber Monday. The post ‘We’re getting better at swarming the internet’: What publishers learned from the Cyber 5 appeared first on Digiday. Read more

  • Posted: December 7 2020 @ 0:01 | From: www.adweek.com | Tagged: Advertising

    SMBs Remain Optimistic About Their Post-Covid Futures, More So In The US

    Facebook released its final State of Small Business Report Monday. The social network teamed up with the World Bank and the Organisation for Economic Co-operation and Development to survey over 150,000 small businesses globally over the past six months and learn more about the impact of Covid-19. Fa... Read more

  • Posted: December 7 2020 @ 0:01 | From: digiday.com | Tagged: Digital Marketing

    ‘The Audience Is The Commissioner’: Decoding The Fortnite Effect For Marketers

    Fortnite and Roblox are becoming what the theme parks of the future will look like and brands are starting to release they need to play along. The post ‘The audience is the commissioner’: Decoding the Fortnite effect for marketers appeared first on Digiday. Read more

  • Posted: December 7 2020 @ 0:01 | From: digiday.com | Tagged: Digital Marketing

    ‘It’s A Silent Epidemic’: Mental Health In Newsrooms Needs More Attention

    The toll taken on the mental health of editorial staffs over the past nine months isn’t front and center enough, according to media experts and seasoned journalists. The post ‘It’s a silent epidemic’: Mental health in newsrooms needs more attention appeared first on Digiday. Read more