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How To Enable Automatic Google Analytics UTM Tracking In Salesforce Marketing Cloud

By default, Salesforce Marketing Cloud (SFMC) isn’t integrated with Google Analy...

January 17, 2022 / Digital Marketing

Google Tests Showing Review Snippets Text Along With Map Results Pins

Looks like Google might be testing maps results with customer review snippets al...

January 18, 2022 / Marketing

How To Make The Most Of AI Writing Tools, According To Bloggers

AI writing tools have come a long way since spellcheck.

January 18, 2022 / Marketing
  • Coca-Cola Sidelines Super Bowl Ads For The Second Year In A Row

    For the second consecutive year, Coca-Cola has decided not to play in this year's Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi's Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its "cinematic, supersized, five-headliner" Halftime Show lineup earlier this week. In... Continue reading Coca-Cola Sidelines Super Bowl Ads For The Second Year In A Row

    January 21 Advertising | www.adweek.com
  • Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements

    The need for gender equality is at such a critical point that one platform is willing to give up ad dollars to fight for it. To promote and encourage gender equality, Sports Illustrated Swimsuit announced a new advertising mandate which will only allow brands driving the cause forward to be featured in the magazine's annual... Continue reading Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements

    January 21 Advertising | www.adweek.com
  • Louisiana Senate Candidate Makes History, Breaks Internet With Weed-Smoking Ad

    Prominent members of the U.S. Congress--from Democrats Chuck Schumer and Cory Booker to Republicans Nancy Mace and David Joyce--are vocal supporters of the cannabis industry. And some lawmakers--Pennsylvania's John Fetterman, for one--have made broader cannabis legalization a central focus of their platforms. But Gary Chambers Jr., an ordained minister running for state senate in Louisiana,... Continue reading Louisiana Senate Candidate Makes History, Breaks Internet With Weed-Smoking Ad

    January 21 Advertising | www.adweek.com
  • Twitter Shakes Up Its Security Ranks As Peiter Zatko, Rinki Sethi Are Out

    Twitter CEO Parag Agrawal continued to shake up the executive ranks, this time focusing on the company's security team. The company confirmed reports that head of security Peiter Zatko is no longer with Twitter, and that chief information security officer Rinki Sethi will be departing in the coming weeks. In a memo to employees obtained... Continue reading Twitter Shakes Up Its Security Ranks As Peiter Zatko, Rinki Sethi Are Out

    January 21 Advertising | www.adweek.com
  • Aflac And NFL Legend Deion Sanders Aim To Close The Medical Debt Gap With A New Initiative

    The health care debt gap continues to disproportionately impact people of color, especially those in low-income communities. Insurance company Aflac and former NFL star, now head football coach for Jackson State University, Deion Sanders are working together to minimize that. To address overwhelming medical disparities in America, Aflac, in collaboration with brand ambassador Sanders, launched... Continue reading Aflac And NFL Legend Deion Sanders Aim To Close The Medical Debt Gap With A New Initiative

    January 21 Advertising | www.adweek.com
  • You Might Get Paid To Play Video Games In Five Years, Reddit Founder Says

    Earning money just by playing video games is something that was previously considered a pipe dream and more or less impossible, but many people are already managing to do so. With all of that having been said and now out of the way, it is important to note that these gamers mostly earn money by creating video game related content rather than the act of playing games on its own. However, Reddit cof... Continue reading You Might Get Paid To Play Video Games In Five Years, Reddit Founder Says

    January 21 Digital Marketing | www.digitalinformationworld.com
  • Why You Can No Longer Take 3 Months To Make Hiring Decisions

    Top candidates are being snapped up at frenzied rates and businesses are realizing they must act faster to secure great talent. The best recruiting teams, once burned by slow decision-making, have squeezed hiring timelines to as short as 6-business days. Everyone else is missing out. Resignation numbers are staggering. According to a recent article, 4... Continue reading Why You Can No Longer Take 3 Months To Make Hiring Decisions

    January 21 Advertising | www.adweek.com
  • Reddit's Experimenting With NFT Profile Pictures, Leaning Into Audience Trends

    Expect to see more NFT profile pictures in several social apps. Continue reading Reddit's Experimenting With NFT Profile Pictures, Leaning Into Audience Trends

    January 21 Social Media | www.socialmediatoday.com
  • How Marketers Can Use Behavioral Data To Improve Customer Experiences

    Understanding customer behavior is vital to enhancing experiences. The post How marketers can use behavioral data to improve customer experiences appeared first on MarTech. Continue reading How Marketers Can Use Behavioral Data To Improve Customer Experiences

    January 21 Marketing | martechtoday.com
  • Chipotle Tests The Meatless Trend With Plant-Based Chorizo

    Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time. The new meatless menu item is getting some support from sports media... Continue reading Chipotle Tests The Meatless Trend With Plant-Based Chorizo

    January 21 Advertising | www.adweek.com