LFM News Headlines

  • Posted: September 14 2020 @ 13:39 | From: ppc.land

    Facebook Introduces On-Facebook Destination For Automotive Inventory Ads (AIA)

    Facebook says that advertisers driving AIA campaigns to an on-Facebook ad destination are having a reduced cost-per-lead by 82%. Read more

  • Posted: September 14 2020 @ 13:32 | From: growandconvert.com

    SaaS Content Marketing: Why You Should Focus On Bottom Of The Funnel First To Drive Signups

    If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via n... Read more

  • Posted: September 14 2020 @ 13:30 | From: blog.hootsuite.com

    The 6 Best Instagram Analytics Tools (And Metrics You Need To Track)

    Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time,… The post The 6 Best Instagram Analytics Tools (And Metrics You Need to Track) appeared first on Social Media Marketing & Management Dashboard. Read more

  • Posted: September 14 2020 @ 13:17 | From: martechtoday.com

    Martech Responds To The Pandemic

    MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID pandemic. The post Martech responds to the pandemic appeared first on MarTech Today. Read more

  • Posted: September 14 2020 @ 13:06 | From: ppc.land

    Prebid.js Has How 5 Years

    Prebid.js has now more than 20,000 live implementations, had over 650 engineering contributors, more than 250 approved bid adapters, and 13 user ID modules. Read more

  • Posted: September 14 2020 @ 13:02 | From: www.adweek.com

    JCPenney Avoids Liquidation, But Hard Work Remains

    After weeks of wrangling and a dearth of bidders, bankrupt JCPenney has finally found a buyer--mall operators Brookfield Property Group and Simon Property Group--and will avoid liquidation. The department store chain said that based on a letter of intent, it plans to ink a stalking horse asset purch... Read more

  • Posted: September 14 2020 @ 13:00 | From: blog.hootsuite.com

    21 Facebook Ad Tools That Will Make Your Job Easier

    Looking for a list of the best Facebook Ad tools for your next campaign? It’s here. Whether you just started… The post 21 Facebook Ad Tools that Will Make Your Job Easier appeared first on Social Media Marketing & Management Dashboard. Read more

  • Posted: September 14 2020 @ 13:00 | From: www.adweek.com

    HBO’s Watchmen Wins 4 TCA Awards, Including Program Of The Year

    Watchmen was the big winner at this year's Television Critics Association (TCA) Awards. The HBO miniseries, which is nominated for 26 Emmys this year, won four TCA Awards: Program of the Year (the evening's top award); Outstanding Achievement in Movie, Miniseries or Special; Outstanding New Program;... Read more

  • Posted: September 14 2020 @ 12:45 | From: feed.martech.zone

    Medallia: Experience Management To Detect, Identify, Predict, And Correct Issues In Your Customers’ Experiences

    Customers and employees are producing millions of signals critical to your business: how they feel, what they like, why this product and not that, where they’re spending money, what could be better… Or what would make them happier, spend more, and be more loyal. These signals are flooding into your... Read more

  • Posted: September 14 2020 @ 12:41 | From: ppc.land

    AppsFlyer Launches Xpend, A New Cost Aggregation Product

    Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions. Read more