LFM News Headlines

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    ANA Newsstand | Get Smarter On Measuring Purpose

    To unleash the power of purpose, it must be continuously measured. Here’s one way to go about it. Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    OMNICHANNEL BEST PRACTICES & USE CASES PRESENTED BY AMERICAN EXPRESS

    Join us along with Acxiom, who will provide an external lens, as we review what sparked the idea, and how we executed by partnering both internally and externally. Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    FOUR SECRETS TO MORE POWERFUL CREATIVE

    There are certain creative secrets that have been proven through neuroscience that will increase the likelihood of your direct mail piece getting noticed and driving your customers to action. Simply following these five powerful recommendations will increase your chances of success. Good creative ma... Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    PERSONALIZATION AT SCALE: CASE STUDIES INDUSTRY SECTOR

    During this session, we will be learning more about the 2 case studies below. Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    Airlines And Hospitality: The Values Of Loyalty In A Crisis

    The travel and hospitality sectors have suffered significant blows as a result of the COVID-19 pandemic. This report explores the role brand loyalty plays among frequent travelers and how brands can win back business by catering to this group of customers. Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    Q2 2020 Video Benchmarks From Extreme Reach

    As the pandemic continued into Q2, so did its impact on the video advertising ecosystem, shows the latest Video Benchmarks Report from Extreme Reach. Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    To Produce Or Not To Produce

    In this session, Stacy Marcus, Chief Negotiator for the Joint Policy Committee and Matt Miller, President & CEO of AICP will discuss the return of production post-COVID-19 and the challenges facing brands, production companies, and actors in the new environment. Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    Will Three Times Be The Charm?

    The ANA, WFA, and ISBA have all done studies showing that billions of dollars of brand investments in digital and programmatic are being wasted, yet nothing seems to change despite advertisers clamoring for a solution. This session, led by Reed Smith’s Keri Bruce, will issue a warning call to the in... Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    Music To Our Ears

    This session explores the risks and best practices associated with the increasing use of music on digital and social media platforms. Read more

  • Posted: September 13 2020 @ 20:14 | From: www.socialmediatoday.com

    Oracle Wins In TikTok Takeover Race, Though Technical Questions Remain

    After weeks of intense negotiations, Oracle has now been named as the preferred partner for TikTok in the US. Read more