LFM News Headlines

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    FOUR SECRETS TO MORE POWERFUL CREATIVE

    There are certain creative secrets that have been proven through neuroscience that will increase the likelihood of your direct mail piece getting noticed and driving your customers to action. Simply following these five powerful recommendations will increase your chances of success. Good creative ma... Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    PERSONALIZATION AT SCALE: CASE STUDIES INDUSTRY SECTOR

    During this session, we will be learning more about the 2 case studies below. Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    Airlines And Hospitality: The Values Of Loyalty In A Crisis

    The travel and hospitality sectors have suffered significant blows as a result of the COVID-19 pandemic. This report explores the role brand loyalty plays among frequent travelers and how brands can win back business by catering to this group of customers. Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    Q2 2020 Video Benchmarks From Extreme Reach

    As the pandemic continued into Q2, so did its impact on the video advertising ecosystem, shows the latest Video Benchmarks Report from Extreme Reach. Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    To Produce Or Not To Produce

    In this session, Stacy Marcus, Chief Negotiator for the Joint Policy Committee and Matt Miller, President & CEO of AICP will discuss the return of production post-COVID-19 and the challenges facing brands, production companies, and actors in the new environment. Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    Will Three Times Be The Charm?

    The ANA, WFA, and ISBA have all done studies showing that billions of dollars of brand investments in digital and programmatic are being wasted, yet nothing seems to change despite advertisers clamoring for a solution. This session, led by Reed Smith’s Keri Bruce, will issue a warning call to the in... Read more

  • Posted: September 13 2020 @ 23:00 | From: www.ana.net

    Music To Our Ears

    This session explores the risks and best practices associated with the increasing use of music on digital and social media platforms. Read more

  • Posted: September 13 2020 @ 20:14 | From: www.socialmediatoday.com

    Oracle Wins In TikTok Takeover Race, Though Technical Questions Remain

    After weeks of intense negotiations, Oracle has now been named as the preferred partner for TikTok in the US. Read more

  • Posted: September 13 2020 @ 19:00 | From: www.adweek.com

    How Bryan Stevenson’s Equal Justice Initiative Is Changing False Narratives Around Racism In America

    All throughout the United States, prisoners on death row are afforded the right to state-funded legal assistance--everywhere but in Alabama, that is. Enter Bryan Stevenson, who in 1989 established the Equal Justice Initiative, a nonprofit whose stated mission is to provide "legal representation to p... Read more

  • Posted: September 13 2020 @ 19:00 | From: www.adweek.com

    Diversity, Inclusion And Community Are Among The Touchstones Of Adweek’s 2020 Brand Genius Honorees

    It's always a thrill to splash some limelight on outstanding members of our community, but this year it feels especially gratifying to honor marketers who have skillfully led their brands' messaging to new heights both before and during the thicket of uncertainty, fear and dissent that has character... Read more