LFM News Headlines

  • Posted: September 10 2020 @ 15:00 | From: www.adweek.com

    Facebook To Continue IDFA Collection After Apple’s Stay Of Execution

    The media industry is holding its breath as Apple's iOS 14 nears, given the operating system's exacting privacy assurances for users. But the company's decision to delay specific opt-in requests to collect iPhone identifiers (IDFAs) has thrown Facebook a lifeline. In late August, Facebook issued a n... Read more

  • Posted: September 10 2020 @ 14:42 | From: sproutsocial.com

    Why UX Matters For Marketers: 8 Tips To Improve Your UX

    Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, Read more... This post Why UX matters for marketers: 8 tips to improve your UX originally appeared on Sprout Social. Read more

  • Posted: September 10 2020 @ 14:28 | From: feeds2.feedburner.com

    A Potential New Crew Could Bring A More Diverse POV To The W3C

    The World Wide Web Consortium has 437 business, community, interest and working groups – and soon there might be one more. Around six members of the W3C’s Improving Web Advertising Business Group (IWABG) are pitching the creation of a new group, known for now as the Decentralized Web Interest Group... Read more

  • Posted: September 10 2020 @ 14:24 | From: feeds2.feedburner.com

    Here’s Your Cheat Sheet On The Difference Between W3C Working Groups

    The structure of the World Wide Web Consortium can be confusing, since thousands of technologists across hundreds of companies participate in hundreds of groups, all with very specific purposes and remits. There are four broad types of groups that exist within the W3C – interest groups, business gro... Read more

  • Posted: September 10 2020 @ 14:19 | From: feeds2.feedburner.com

    The Big Story: The More Things Change …

    The digital advertising world is changing faster than the seasons. At the Interactive Advertising Bureau, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. Not only will Cohen become CEO... Read more

  • Posted: September 10 2020 @ 14:14 | From: www.adweek.com

    Charisse Ford Hughes Joins Kellogg As Senior VP And Global CMO

    Charisse Ford Hughes, a marketing veteran with nearly 25 years of experience in the CPG and luxury goods sector, is joining the Kellogg Company as its senior vp and global CMO, effective Sept. 21. Hughes joins Kellogg from Pandora Americas, where she spent the last five years as CMO, driving the bra... Read more

  • Posted: September 10 2020 @ 14:01 | From: www.adweek.com

    How 6 Brands Are Engaging Tennis Fans At A Fanless US Open

    While the U.S. Open drew a record 737,872 attendees in 2019, this year's tournament in Queens, N.Y., looks quite different. Players, including Serena Williams, Naomi Osaka and Andy Murray, are required to wear masks and socially distance. Most evidently, the stands at the USTA Billie Jean King Natio... Read more

  • Posted: September 10 2020 @ 14:00 | From: www.searchenginejournal.com

    Google’s New Measures To Protect Search Results From Vandalism Via @MattGSouthern

    Google is investing in new efforts to ward off vandalism in search results and ensure information remains relevant and reliable.The post Google’s New Measures to Protect Search Results From Vandalism via @MattGSouthern appeared first on Search Engine Journal. Read more

  • Posted: September 10 2020 @ 14:00 | From: www.adweek.com

    It’s Back To School For Facebook, Too, As Facebook Campus Debuts

    Facebook is going back to its roots with its rollout Thursday of Facebook Campus, a dedicated section in its flagship mobile application for students, which includes a profile separate from students' main Facebook profiles. Students at the schools were Facebook Campus is being rolled out can create... Read more

  • Posted: September 10 2020 @ 14:00 | From: www.facebook.com

    How An RV Rental Company Rallied Their Community To Support Healthcare Heroes During The COVID-19 Pandemic

    Outdoorsy, an RV rental company, rallied the support of their community and launched new initiatives during COVID-19. Find out how they increased bookings through a pandemic. Read more