LFM News Headlines

  • Posted: September 10 2020 @ 13:15 | From: www.adweek.com

    Globetrotting Creative Duo Lands Leadership Roles At MullenLowe LA

    Creative teams--especially duos--are fun to watch. From university days to first placements--then on to bigger agencies and brands--the portfolios tell a chronological and evolutionary story. Some creative pairs have been together for a long time, and MullenLowe LA snapped up the team of Laura Sampe... Read more

  • Posted: September 10 2020 @ 12:48 | From: www.adweek.com

    Partners + Napier Reels In AOR Duties For Real Good Fish

    As the brand's first agency of record, it will handle brand strategy, content creation and communications planning. Read more

  • Posted: September 10 2020 @ 12:46 | From: www.adweek.com

    Walmart+ Campaign Focuses On Saving Time, Not Amazon Prime

    Walmart is heralding the launch of its Walmart+ membership program with a new campaign, "A Different Kind of Membership," which will kick off with a 60-second commercial during the NFL opener on NBC tonight. According to a blog post, the campaign will also include digital, social, radio and experien... Read more

  • Posted: September 10 2020 @ 12:45 | From: www.adweek.com

    Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With A Naked Bottle

    In the latest of its infamous Ryan Reynoldsian social media stunts, Aviation American Gin shared a new side of its brand personality today--a more, shall we say, adult persona. It began with a colorfully lit photograph shot by Wyatt Kane, an Atlanta-based commercial and advertising photographer, who... Read more

  • Posted: September 10 2020 @ 12:34 | From: www.adweek.com

    The Organization Behind ‘Got Milk?’ Debuts A Weekly Web Series

    Key Insights: Multiple brands have begun their own web shows during the pandemic as Americans stick close to home. A child's outlook can be an antidote to 2020's pessimism. The California Milk Processor Board (CMPB), the organization behind the famous "Got Milk?" tagline, is getting into the content... Read more

  • Posted: September 10 2020 @ 12:30 | From: www.marketing91.com

    What Is Permission Marketing? Meaning And Benefits

    Marketing is an essential part of every business. Companies use different methods to promote their business to their customers and communicate with them. Technology has...Read more » The post What is Permission Marketing? Meaning And Benefits appeared first on Marketing91 Read more

  • Posted: September 10 2020 @ 12:20 | From: www.campaignlive.com

    Revealed: M&C Saatchi Wanted To Reunite With Saatchi & Saatchi

    Two sides had informal conversations about a merger on multiple occasions. Read more

  • Posted: September 10 2020 @ 12:11 | From: www.adweek.com

    Netflix Rolls Out First Global Brand Campaign To Continue Originals Momentum

    Key Insight: The global campaign comes as Netflix sharpens its focus on international growth opportunities. As Netflix has seen near-record viewership throughout the pandemic, the streamer is hoping to amplify its originals even further and continue its momentum into the fall. In the streaming giant... Read more

  • Posted: September 10 2020 @ 11:43 | From: feed.martech.zone

    Apple IOS 14: Data Privacy And The IDFA Armageddon

    At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and pote... Read more

  • Posted: September 10 2020 @ 11:10 | From: www.adweek.com

    NHL Debuts Pregaming Presented By New Amsterdam Vodka

    With its 2020 Conference Finals in full swing and the Stanley Cup Final to follow soon, the National Hockey League served up a new 15-minute interview series on Facebook and Instagram's IGTV long-form video destination, Pregaming Presented by New Amsterdam Vodka. Jon Taffer of Paramount Network's Ba... Read more