"Scientific Advertising" is a book written by Claude C. Hopkins, published in 1923. The book is considered a classic in the field of advertising and has influenced the way advertising has been practiced for nearly a century.
In "Scientific Advertising," Hopkins argues that advertising should be based on scientific principles and that it is possible to measure the effectiveness of different advertising techniques. He stresses the importance of testing and experimentation in advertising and encourages advertisers to gather data and track their results in order to make informed decisions about their campaigns.
The book covers a wide range of topics, including copywriting, target audience identification, media selection, and budgeting. It provides practical advice on how to craft effective advertisements and build successful campaigns.
Overall, "Scientific Advertising" is a must-read for anyone interested in the field of advertising, and its principles continue to be relevant and influential today.
